Here’s a cute new spot in a series of three for Petco by M&C Saatchi LA entitled “What A Drag.” Produced by Andrew Feltenstein and John Nau and features director Paul Goldman from Partizan. The boys over at Ring of Fire were credited for the VFX with the music composed by Beacon Street‘s Brian Chapman.
Although this idea has been used before, I found this to be a cute/clever spot. My only critique is that the brand identification scene at the end with the dog chasing the butterfly doesn’t match up with the look and feel of the rest of the spot.
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