Here’s the followup to the Purell washyourhands campaign from last year. In that one they placed stickers calling out www.washyourhands.tv on magazines found in doctor’s offices. In this one they go a step further and place life-sized decals on the inside doors of bathrooms. Looking down at the sign reads, “92% of guys said they washed. 34% were lying.” Other stickers read “You’re about to share more with this guy than a bathroom” and “You washed. This guy didn’t.” You can view those ones here and here. Back then the link only led to a landing page, now they’ve got a site up, check it out. Done by Sean(former theologian) and Steve from JWT Toronto.
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February 13, 2007 at 1:26 pm
lukeMV
Fantastic campaign. I’ve always hated bathroom doors that are pull for this very reason; an easy shoulder-push is the preferred exit strategy as to not soil your washed hands!