Radiohead – House of Cards (Premiered on Google)

Google, in conjunction with Radiohead, just released an industry first – The first ever music video shot without using a single camera. Only lasers and scanners were used by Zoo Films director James Frost to produce this stunning display of 3D manipulation set to the eerie single off of Radiohead’s latest album, “In Rainbows.”

In order to capture the 3D images, two new technologies were utilized: “Geometic Informatics” and “Velodyne LIDAR.”

…taken from the official google code website:

Geometric Informatics scanning systems produce structured light to capture 3D images at close proximity, while a Velodyne Lidar system that uses multiple lasers is used to capture large environments such as landscapes. In this video, 64 lasers rotating and shooting in a 360 degree radius 900 times per minute produced all the exterior scenes.

You can view a Making Of video below if you’d like to learn more about how this video was made.

An interesting promotion by Google – This has been widely talked about ever since the endeavor was announced, with the technology that is used being a ground-breaking advancement in data imaging.


Tags: , , ,