Comments on: Smirnoff – Signature http://www.brentter.com/smirnoff-signature/ An Advertising Blog by Brent Terrazas Fri, 16 Sep 2011 17:00:28 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Sascha http://www.brentter.com/smirnoff-signature/comment-page-1/#comment-8072 Sascha Fri, 04 May 2007 10:57:21 +0000 http://brentter.com/?p=102#comment-8072 For me as an advertiser who worked for smirnoff some years this is a very good step to give the brand more credebility since absolut and the premium vodkas making pressure on the brand. After all I have the same feeling that they wouldn´t have needed to mention hollywod since there are also some negative emotions associated. but on the other hand they have a quite big history in James Bond sponsoring :-) Last but not least since Ty Montague took over in NY the work is definetly getting better and better. Hope to see more groundbreaking work on Smirnoff! For me as an advertiser who worked for smirnoff some years this is a very good step to give the brand more credebility since absolut and the premium vodkas making pressure on the brand.

After all I have the same feeling that they wouldn´t have needed to mention hollywod since there are also some negative emotions associated. but on the other hand they have a quite big history in James Bond sponsoring :-)

Last but not least since Ty Montague took over in NY the work is definetly getting better and better. Hope to see more groundbreaking work on Smirnoff!

]]> By: Bad Banana http://www.brentter.com/smirnoff-signature/comment-page-1/#comment-8069 Bad Banana Wed, 02 May 2007 15:04:28 +0000 http://brentter.com/?p=102#comment-8069 I hadn't seen this. Thanks for sharing. This spot is very engaging. I love the animation and sound, as you point out. I also love the "us against the world" idea. It makes the product seem...important. I wish the spot ended with it just coming to America, though. The Hollywood angle cheapens the whole concept a bit in my eyes. Important becomes shallow. Overall, very cool. I hadn’t seen this. Thanks for sharing.

This spot is very engaging. I love the animation and sound, as you point out. I also love the “us against the world” idea. It makes the product seem…important. I wish the spot ended with it just coming to America, though. The Hollywood angle cheapens the whole concept a bit in my eyes. Important becomes shallow.

Overall, very cool.

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