Smirnoff – The Extraordinary Moscow Mule

Promoting the sweet-tasting cocktail concoction called The Moscow Mule, Smirnoff has recently been airing this circus-themed spot from JWT London.

The Moscow Mule, first made popular in the “vodka craze” here in the United States during the 1950s, is pretty simple to make.

Moscow Mule:

  • One part vodka
  • One part lime juice
  • 3 parts ginger beer (ginger ale is a good substitute)
  • Dash of Angostura bitters
  • Rob Welch and Naz Nazli were the creatives behind this commercial for JWT London with Katie Keith and Annabel Bennett as the Agency Producers. Jorn Threlfall from Outsider was the Director along with editing by Peep Show. Music was from Eclectic Sounds with sound design by Wave.

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    1 comment

    1. Thanks for the link! By the way, the dash of Angostura Bitters is only a good idea if you are using Ginger Ale. Ginger Beer is spicy enough not to need it.

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