Snickers – Movember Billboard

Snickers - Movember 2010 Billboard

Well folks, we’re almost a week into Movember so I thought i’d share a recent billboard produced by Colenso BBDO, Auckland for Snickers to help promote Movember and Prostate Cancer Research. If you haven’t heard of it before, Movember’s a great charity that started a few years ago in Melbourne, Australia but is now international with over 255k members participating. Mo Bros and Mo Sistas who sign up for the event try to raise donations by participating in mustache-related promotions, antics as well as parties & events. Last year alone we raised over $42 million during the charity drive and this year we’ll hopefully push past $50m. The rules are simple – You start out on November 1st clean-shaven and aren’t allowed to shave (minus mustache related trimmings) for the entire month. It’s a whole lot of fun not to mention it benefits a great cause.

If you’re in the charitable mood I encourage you to donate a couple of bucks (even a $2 donation would be put to good use!) at my Movember Donation Station. Thanks!

Credits:

Client: Mars
Agency:Colenso BBDO, Auckland

Nick Worthington ( Executive Creative Director)
Steve Cochran ( Creative Director)
sarah Longworth ( Art Director)
Mick Stalker ( Copywriter)
Rob Linkhorn ( Producer)
Kevin Hyde ( Retoucher)

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