Want to know the truth behind Armagideon Time by The Clash and what “really” happened at the 2:58 mark? How about that squeaky sound in the background of Frank Sinatra’s It Was A Very Good Year? Answers to both of these questions are now provided in a new campaign by Saatchi & Saatchi, Stockholm promoting the sound quality on the Sony Ericsson W902. Apparently this new phone model comes with a special Sony headset (the HPM-77) that provides you with “a clear audio experience,” or at least their website claims thats what you can expect. I thought that this was a great pair of spots playing on the obsessive tendencies of the hardcore audiophile-fan.
By the way, the answer to both (according to the spots) is that at the 2:58 mark, producer Kosmo Vinyl tells the band to finish up because the session was taking too long, to which Joe Strummer replies “Don’t push us when we’re hot!” This can all be heard if you listen closely to the track off their Clash On Broadway album. As for Frank Sinatra’s It Was A Very Good Year, “some fans” argue that the squeaking noise is Frank sitting down on a noisy studio chair during one of the recording sessions. Resources confirming the story behind The Clash incident were easy to find but i’ve yet to come across a single reference to the Sinatra gaffe, if you’re familiar with the tale feel free to comment.
Both spots featured set design by Malin Sköld and Erik Sohlström as the photographer. RGB6 directed both clips with The Producers. Post-Production work was by Stopp and included sound by Plop (two great names for production houses).
Sony Ericsson – The Truth Behind Frank Sinatra – It Was A Very Good Year: