This was an interesting magazine insert found in last months GQ, it’s Stella Artois The Gentleman’s Guide to Romantic Perfection. At first I thought this was going to be a spoof or some sort of funny booklet, but it’s filled with serious information about trying to romance a member of the opposite sex. From tips on fine dining to what type of gift/present to give, this guide has it all. It even has a few recipes like “Sea Scallops with Zucchini, Rice Paper Crust & Ginger “Hoegaarden” Infusion.” On the last page there is a mail-in offer to receive two Stella Artois chalices for $15. Uber-cheesy. You can view the whole pamphlet here.
I’m just going to assume it was done by Lowe Worldwide/Lowe Tesch… if anyone has any more information on this insert please comment.
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An advertising blog by Brent Terrazas
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