Surfrider Foundation – Moses

I’ve been a member of the Surfrider Foundation for the last 10 years and this is by far the best piece of advertising that I’ve ever seen coming from them. Done by Young & Rubicam : Paris with Herve Riffault as the CD(Gerard Trignac did the illustration), I think this piece is both subtle and clever. Using a religious reference is always a tough thing to do if you’re intent on not ruffling a few feathers and I feel that this one may have accomplished just that. I’m sure some group out there in the world will find something offensive about this ad, but I’d be surprised if anyone cared.