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Evian Turns The Cute Up To 11

July 3, 2009 in Animation, Commercials, Cool, Cute, Music-Soundtrack | 2 comments

Evian’s latest commercial to come out of the BETC Euro RSCG, Paris office takes the age-old advertising practice of using cute babies to help move merchandise to a whole new level in this :60 second spot. In a stunning display of animation/3D design, a group of babies skate around to Dan the Automator’s version of hip-hop classic, Rapper’s Delight (originally recorded by the Sugarhill Gang).

Credits:

Agency: BETC Euro RSCG, Paris
Founder/Global Creative Director: Rémi Babinet
Art Director: Agnès Cavard
Assistant Art Director: Gregory Ferembach
Copywriter: Valérie Chidlovsky
Agency Producer: Fabrice Brovelli

Production Company: Partizan, Paris
Director: Michael Gracey

Music: “Rapper’ s Delight” by Dan the Automator

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The UPS Store – Cardboard Gladiators and The Circus

April 28, 2009 in Animation, Commercials, Cool, Interactive | Comments closed


Here are two cool new spots for The UPS Store created by Doner and Psyop. It’s an epic 25 second tale called The Rescue. The agency gave Psyop a brief that challenged them to create an epic tale involving a world (and characters) all made out of cardboard….this is what they came up with – Amazing special effects/3D work from start to finish. The second part can be seen below (along with a quote from the designers describing some of the challenges they faced converting this idea into 3D).
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JetBlue – Seat Monster

April 27, 2009 in Animation, Commercials, Cool, Interactive | Comments closed

Here’s the latest campaign from JetBlue featuring some killer animation. Having spent the last month traveling all over the country, I definitely can appreciate it when airlines go ‘the extra mile’ to make your trip as comfortable as possible. Here are two examples of when a plane flight becomes a nightmare that I’m sure most of you can relate to.

The second one in the series, titled DVD, is equally amusing (shown below).

JetBlue – DVD:

These were produced by JWT, NY with Craig Damrauer and Mike Maher as the Copywriters, Brian Carley and Jacquiline Mellow as the Art Directors and Angela Buck as the Agency Producer.

Againstallodds directed the spots with production company Blacklist, NY. Additional credits found below.

Credits:

Agency: JWT, New York
Executive Creative Director: Wayne Best
Creative Directors: Craig Damrauer, Brian Carley
Copywriters: Craig Damrauer, Mike Maher
Art Directors: Brian Carley, Jacqueline Mellow
Producer: Angela Buck
Production Company: Blacklist, New York
Director: againstallodds
Executive Producers: Adina Sales, Josh Thorne
Producers: Cassie Hamilton, Anna Engellau
Production Coordinator: Alexander Unick
Creative Directors: Derek Picken, Niklas Rissler
Production Assistant: Rima Kassar
Animation, 3D, VFX: Milford, Stockholm
Music: Jeff Derringer, Hired Goons, New York
Sound Design/Mix: Roy Kamen

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