3d

Wieden + Kennedy brings us this new spot for The Coca-Cola Company featuring animated versions of Yao Ming and LeBron James in preparation for the 2008 Olympic Games. Pretty cool 3D effects in this spot as each character brings out stereotypical icons from China/USA in preparation for their battle. It ends before it even starts though as both superstars eventually bond together over a cold bottle of Coca-Cola (I didn’t see that one coming), giving us the message of “Unity.”

Dylan Lee and Mira Kaddoura schemed up this spot as the copywriter/art director with Hal Curtis and Sheena Brady as the W+K creative directors. The commercial was produced by Kevin Diller and had Nexus as the production company. Smith & Foulkes directed with Melody Sylvester as the producer (Julia Parfitt was the executive producer). Cliff Wilson from Digital One did all the post production audio work with music credits going to Eclectic.

Google, in conjunction with Radiohead, just released an industry first - The first ever music video shot without using a single camera. Only lasers and scanners were used by Zoo Films director James Frost to produce this stunning display of 3D manipulation set to the eerie single off of Radiohead’s latest album, “In Rainbows.”

In order to capture the 3D images, two new technologies were utilized: “Geometic Informatics” and “Velodyne LIDAR.”

…taken from the official google code website:

Geometric Informatics scanning systems produce structured light to capture 3D images at close proximity, while a Velodyne Lidar system that uses multiple lasers is used to capture large environments such as landscapes. In this video, 64 lasers rotating and shooting in a 360 degree radius 900 times per minute produced all the exterior scenes.

You can view a Making Of video below if you’d like to learn more about how this video was made.

An interesting promotion by Google - This has been widely talked about ever since the endeavor was announced, with the technology that is used being a ground-breaking advancement in data imaging.

BBDOATL partnered with 1st Avenue Machine to create a flowery spot for AT&T’s “Celebrate Spring” campaign, which recently has been re-edited to incorporate the song DayDreamin’ by Lupe Fiasco (also featuring Jill Scott) in a push for their upcoming Mother’s Day specials. There hasn’t been much said about the above spot, nor the original version that can be seen at the bottom of this post, on youtube here: AT&T - Celebrate Spring (original version) or by visiting 1st Avenue Machine’s website other than the recent incorporation of the popular song (I’m not going to lie - I’m also a fan), however it’s been recently pointed out to me that this spot seems to have taken it’s concept almost entirely from the flash work featured on another advertising agency’s corporate website - Rapp Collins Worldwide. If you select the “News” link or almost any of their other sections (via the menu on the right or just by scrolling down) you’ll see what I’m talking about. It is eerily similar, especially in a few specific instances.

Here are a few screenshots of what I mean, judge for yourself:
[click for expanded view]

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Regardless, I enjoyed the spot, whether or not they used the work done over at Rap Collins’s website as inspiration can be up to you. The original ad was created by Patrick Herold (Copywriter and Associate CD) and Tim Zastera (Art Director and Associate CD) with Nicole Lundy as Senior Agency Producer for BBDOATL. No news on any specifics regarding who over at 1st Avenue Machine worked on this project, however they were the production company used.

Read the rest of this entry »

Here’s an interesting animation for two new spots out by GE. Directed and produced by Tronic(with music and sound by Statique Sound), I especially like the world blowing up at the end only to re-form as the GE logo.
You can view the other spot, utilizing 3d text, here.

Here’s the latest spot for Coca-Cola. Conceptualized by Wieden + Kennedy - Portland, this video was the love child of the good folks over at Nexus Productions. Made to resemble the popular video game series, Grand Theft Auto, this shows what life would be like if the main character started his day off by drinking a cold Coke. He no longer feels the need to rob, kill, and pillage(all of which made the game immensely popular and highly addicting). It then goes on to show the character going about his day performing various acts of goodwill to celebrate “The Coke Side of Life.” If they’re trying to appeal to the young crowd with this one, I think they’re spot on. GTA(especially the latest one, Vice City) is a household name amongst the 18-30 year old crowd. Even the Chappelle Show did a parody of the game.

First the Happiness Factory spot and now this one, hopefully that means we can expect to see more utilization of 3d animation in ads. Very clever, very original, bottom line: I like this spot.
[Update] W+K just posted the storyboard for this pitch on their blog. You can view it here.

ripped from ‘boards

UPDATE!: The song used in this spot was originally recorded for a 1976 gangster film called Bugsy Malone and is the music in the closing scene. You can buy the soundtrack here: Bugsy Malone OST - You Give A Little Love