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razorfish and a timesheet offender

This is a re-post of something I caught over on the adfreak blog, apparently the NY office of Avenue A/Razorfish has recently implemented a new method aimed at getting their employees to start submitting their timesheets in a more “timely” fashion: They’re showing “offenders photos” with a message indicating what crime that employee has comitted.

In the example above, the text reads:

“I haven’t done my timesheets in 3 weeks.”

The adfreak posts then goes on to say that according to an agency rep, this new tactic of public display is paying off with an increase in diligence for timesheet submissions. Hmm… I wonder if they bothered to check and see just how many current employees have also showed a newly-found diligence in updating their resumes/portfolios? Do they realize these “offenders” are their employees? I wonder how long it’ll take until one of their programmers switches the photos/messages out with explicit photos of top-level agency execs (perhaps from last years’ company Xmas Party)? Or better yet, how long until someone realizes that this might give off the wrong impression to their clients about the agency’s ability to manage their own employees.

I can’t imagine this tactic being something that would look appealing to anyone seeking employment there, that is… unless you happen to be looking for a job in accounting, in which case you’d probably love the thought of being able to ridicule those bastard creatives who think they’re just so cool in their black tshirts and hipster hair-do’s… “accountants are all nerds” my ass! You’ll show them who has the real ultimate power!

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