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Great article in the NewYorker on Jonathan Goldsmith, best known as the actor who portrays the lead character in Dos Equis campaign “The Most Interesting Man In The World.” Apparently his own real life experiences aren’t too far from being worthy of their own versions of the hilariously scripted adventures that the character in the ads plays.

Taken from the article:

A montage of highlights from the real life of Jonathan Goldsmith might include (had there been cameras present) footage of him rescuing a stranded climber on Mt. Whitney, saving a drowning girl in Malibu, sailing the high seas with his friend Fernando Lamas (the inspiration for his Interesting persona and, according to Goldsmith, “the greatest swordsman who ever lived in Hollywood”), and starting a successful network marketing business (“I was a hustler, a very good hustler”), which, for a while, anyway, enabled him to flee Hollywood for an estate in the Sierras. Among the outtakes might be glimpses of his stint as a waterless-car-wash entrepreneur. “I love the old philosophers,” he said. “I have a large library. I am not a die-hard sports fan. I love to cut wood.”

Here’s to you Mr. Goldsmith, you truly are the most interesting man in the world in my book!

Image courtesy of The New Yorker (taken without permission).

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After being silent for 94 years Mr. Peanut, the beloved spokesperson & icon for snack nut brand Planters, is now featured in two stop-motion commercials just in time for the holiday season. Produced by BEING, USA along with Smuggler and Laika/house both spots feature Robert Downey, Jr as the voice of Mr. Peanut.

Here’s the second piece to be released in the campaign – Greeting Cards:

Here’s a making-of video:

You can find out more via the official Mr.Peanut Facebook page.

Credits:

Advertising Agency: BEING, USA
Creative Directors: Kris Wixom, Alisa Sengel Wixom
Copywriters: Jonathan Marshall, Josh DiMarcantonio
Art Director: Eric Stevens
Senior Producer, Media Arts: David Fisher
Production Company: SMUGGLER
Partners / Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producers: Allison Kunzman, Lisa Rich
Director: Ringan Ledwidge
Producer: Sally Humphries
Production Company: LAIKA/house
Supervising Animation Director: Mark Gustafson
CD/Animation Director: Kirk Kelley
President/EP: Lourri Hammack
Producers: Colin Thacher
Director of Photography: Eric Adkins
Editor: Michael Corrigan
Music: Stimmung
Sound Design: Sound Lounge
Engineer: Phil Loeb
Asst. Engineer: Evan Mangianele

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Snickers - Movember 2010 Billboard

Well folks, we’re almost a week into Movember so I thought i’d share a recent billboard produced by Colenso BBDO, Auckland for Snickers to help promote Movember and Prostate Cancer Research. If you haven’t heard of it before, Movember’s a great charity that started a few years ago in Melbourne, Australia but is now international with over 255k members participating. Mo Bros and Mo Sistas who sign up for the event try to raise donations by participating in mustache-related promotions, antics as well as parties & events. Last year alone we raised over $42 million during the charity drive and this year we’ll hopefully push past $50m. The rules are simple – You start out on November 1st clean-shaven and aren’t allowed to shave (minus mustache related trimmings) for the entire month. It’s a whole lot of fun not to mention it benefits a great cause.

If you’re in the charitable mood I encourage you to donate a couple of bucks (even a $2 donation would be put to good use!) at my Movember Donation Station. Thanks!

Credits:

Client: Mars
Agency:Colenso BBDO, Auckland

Nick Worthington ( Executive Creative Director)
Steve Cochran ( Creative Director)
sarah Longworth ( Art Director)
Mick Stalker ( Copywriter)
Rob Linkhorn ( Producer)
Kevin Hyde ( Retoucher)

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