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Here’s the latest to come from Copywriter/Art Director duo Michael Illick and Eric Baldwin of w+k fame, it’s two Old Spice Swagger commercials complete with celebrity cameos. LL Cool J stars in the one shown above, explaining to us that he wasn’t always as ‘cool’ as he is now, he used to be an awkward teenager. That is, he was until he started using Old Spice Swagger, at which point he apparently transformed into a self-absorbed R&B star. Good for him.

The second in the series (shown beneath the fold) features a similar story line but this time with Chicago Bears Linebacker Brian Urlacher. He wasn’t just a dork, he was a lisp-having drama queen….That is, until he started using Old Spice Swagger.
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Twitter is buzzing with the news that last night the Twitter accounts for Mad Men characters Don Draper (@don_draper) and Peggy Olson (@peggyolson) were taken down. At first the outrage was pointed towards the folks over at Twitter, with reports stating that it was because these accounts fall under their new spam restrictions - The accounts were not real people saying real things (yet all were promoting a similar product).

Twitter employees fired back that it wasn’t their initiative, but rather a Digital Millennium Copyright Act (DMCA) takedown notice issued by AMC. Apparently these twitter accounts were NOT all part of a marketing campaign for the show! I will say this, each of the accounts (there’s more than just Don and Peggy on Twitter) seems to have stuck to the character they were portraying. While AMC has the legal right to protect their brand, why ruin a good campaign? Especially one that is free?

Ben Kessler found the rest of the cast who had Twitter accounts and posted them on his blog. They are:

and

- Apparently a new Peggy Olson account has been created, this time with an underscore in her name. One of her first ‘tweets’ was in regards to the account suspension:

MG Siegler from VentureBeat was the first to report of the DMCA takedown:

Twitter has responded back to me on the issue. Apparently it wasn’t a spam issue at all, but rather a Digital Millennium Copyright Act (DMCA) takedown notice that Twitter’s support team responded to, co-founder Biz Stone tells me. I guess AMC didn’t like others playing the roll of its Mad Men characters besides the actors who play them on TV.

I wonder if this was the inspiration for the influx of fake Mad Men accounts (taken from SomeEcards.com):

I don’t think this is the end of this story….

UPDATE! Mario Parisé from the StrategicText blog has come forward to reveal that he has been twittering under the Paul Kinsey (@paul_kinsey) account. It is still (as of 12:45pm EST) online. He’s got a great post about it over on his site. Go check it out.

The Ultimate NASCAR tailgating experience - because the “C in Nascar stands for Champions”. Here’s a new commercial for ESPN’s 2008 NASCAR coverage.

Created by Scott Hayes (Copywriter) and Curt Lenard (Art Director) from W+K, NY this also featured Gary Krieg as Head of Production and Dan Blaney as the Broadcast Producer.

Justin Reardon from Anonymous Content was the Director along with Darek Wolski as the DP. Jeff Baron and Norm Reiss were the Executive Producer/Line-Producer for this spot with Dave Anderson as the Editor (Adam Bazadona as Assistant Editor). Post Production was by Mackenzie Cutler.

Here’s the latest commercial for the upcoming Mercenaries 2 video game. The music selection is uniquely awesome. We’re so use to seeing combat games being dressed up with special effects and a dark soundtrack that this one immediately stands out….High School Musical style. Also, THIS IS THE DIRECTORS CUT! Enjoy! (Original “on-air” version is posted below)

Draft/FCB, San Francisco was the agency responsible for this spot with Dan Watson as the Senior Broadcast Producer.

The folks over at Shilo directed this spot with co-founder Jose Gomez as Creative Director. Gomez, along with Curtis Doss, was also Lead Designer. Nate Davies, Eugene Gauran Ed Laag, Jon Lorenz and Curtis were the 2D Animators. Tamir Sapir, Cody Smith, Blake Guest and George Longo did all the 3D Modeling. Blake Guest, Trentity DeWitt, Nate Davies and George Longo also did all the 3D Animation. Kiel Figgins, Blake Guest, Jorma Auburn and Bren Wilson did the Character Animation.

Santino Sladavic and Jake Hibler were the Executive Producer/Producer team for this piece with Dara Norris as the Sound Producer for Wojahn Bros Music. Scott and Rojer Wojahn were the composers for the on-air version of this cheery-yet-badass soundtrack. You may have noticed that the music used in the directors cut is different from what was used in the “on-air” version, it’s because the directors cut audio was created by a team from Beacon Street Studios. Special arrangements for that song’s use were made between Shilo and Beacon Street for that release.

Here’s the version that made it to broadcast -

Mercenaries 2 - Cash:

For Draft/FCB, Colin McRae is the ACD/CW along with ACD/AD Tony Vazquez. The Executive Creative Director at Draft/FCB is Matt Reinhard.

Updated credits courtesy of Darnell Works and Shilo

Here’s a new take on an old skit. It’s a commercial for Scott Tissue where expressed idioms take on a physical form when called out. The first one being a 1950s diner waitress named Louise after the star of this commercial exclaims “Jeeze Louise” when experiencing the softness of the toilet paper. Louise then goes on to mutter “holy mackerel” and the joke continues on a few more times.

The above commercial was conceptualized by JWT (where Kash Shree is Creative Director) with Angela Buck as Agency Producer.

Mike Maguire from The Directors Bureau was the Director with Barry Peterson as the DP. Melissa Culligan was the Executive Producer along with Youree Henley who was the Line Producer. Editing was by Dave Koza from Mackenzie Cutler.