Here’s a new one for Coca Cola named The Hidden Formula from agency Santo in Buenos Aires. No comment…it’s just too weird.
Credits:
Client: Coca-Cola
Title: Hidden Formula
Agency: Santo, Buenos Aires
General Creative Directors: Maximiliano Anselmo - Sebastián Wilhelm - Pablo Minces
Art Director: Maximiliano Anselmo
Copywriter: Pablo Minces
Agency Producer: Ezequiel Ortiz
Production Company: Bent Image Lab, Portland
Director: David Daniels, Ray Di Carlo
Music: Swing Music
TCCC Project Lead: Marina Palma
Over the past two years, Stella Artois has consistently impressed me with their advertising campaigns. Whether it’s the work airing here in North America or any of the campaigns found across Europe, there is always something clever about the creative that they use.
In this piece we watch two Italian brothers fight to win a tandem bike race as a tribute to the memory of their father. After disaster strikes, they find themselves faced with a challenging decision, continue the race after fixing their tire or retire to the bar for a pint. You can guess which option they choose, complete with an ending that leaves you smiling.
This ad was conceptualized by Christina Yu and Joseph Bonnici from Lowe London & Lowe Roche, Toronto (With Ben Roberts as the Agency Producer).
Dougal Wilson directed this piece for Blink, London with Ciska Faukner as the Producer and Jan Velicky as the DOP. MPC, London was the post production house with telecine by Jean Clement. Tom Harding was the VFX Supervisor for the work done by Michael Gregory.
Angela Natividad from over at AdRants lays the smack down on a representative from IBD Brands, India who apparently has a problem with sending out their agency spec. work (posing as approved creative currently running), then trying to retract the content by claiming it wasn’t theirs. This happens more often than I’d like to admit, but typically the agency involved is quick with an apology and the offending material is modified or removed (hey, mistakes happen!). This guy takes a different route when dealing with Angela. She describes the whole incident along with not only his response (claiming that the creative wasn’t theirs despite being listed in the promo) but also all the other times that this agency has attempted to pass off spec. work on the site. Kudos.
Here’s a short little promo for Resistance 2 that asks you where you were when the aliens attacked…. apparently this poor sap was at his high school graduation. Anyhow, check it out for yourself. It’s an interesting little piece for the video-game.
Credits:
Title: Graduation BBQ
Client: Resistance 2
Agency: TBWA, London
Creative Director: Al Young
Creatives: Lee Tan, Graeme Bowman, Senan Lee
Agency Producer: Esme Fisher
Production Company: Joyrider, London
Director: Reuben Sutherland
Producer: Spencer Friend
DP: Jonas Mortenson
Editor: Reuben Sutherland, Joyrider
3D Animation: Matt Westrup, Russell Boyd, Joyrider
Compositing: Reuben Sutherland, Joyrider
Grading: Joyrider & The Mill
Here’s a rather odd new commercial for Snickers from BBDO Moscow where we learn that eating a Snickers candy bar can potentially transform you into a metallic beast capable of jumping off a three story office-complex without so much as a scratch. They should stick to the Mr.Tcameos, those were spots we all could agree on loving.
Spy Films, Toronto was the Production Company with Alex & Steffen as Directors, Maher Meleh as DP and Peter Quad as Producer. VFX Artists Alexander Kiesl, Gereon Zwosta, Jörg Häberle, Sebastian Badea, Claudius Urban and Emil Stefanov all worked on this spot for Post Production Company Unexpected Post.
Compositing was done by Steffen Hacker, Claus Rudolph and Alexander Börger along with the character design being credited to Sebastian Badea and Felix Mertikat. Sound Design was by Supreme Music.
