Animation

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Evian Turns The Cute Up To 11

July 3, 2009 in Animation, Commercials, Cool, Cute, Music-Soundtrack | 2 comments

Evian’s latest commercial to come out of the BETC Euro RSCG, Paris office takes the age-old advertising practice of using cute babies to help move merchandise to a whole new level in this :60 second spot. In a stunning display of animation/3D design, a group of babies skate around to Dan the Automator’s version of hip-hop classic, Rapper’s Delight (originally recorded by the Sugarhill Gang).

Credits:

Agency: BETC Euro RSCG, Paris
Founder/Global Creative Director: Rémi Babinet
Art Director: Agnès Cavard
Assistant Art Director: Gregory Ferembach
Copywriter: Valérie Chidlovsky
Agency Producer: Fabrice Brovelli

Production Company: Partizan, Paris
Director: Michael Gracey

Music: “Rapper’ s Delight” by Dan the Automator

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The Beatles: Rock Band Trailer

June 9, 2009 in Animation, Celebrity, Commercials, Cool, Eye Candy, Interactive, Music-Soundtrack, videogame | Permalink

David Griner from over at AdFreak just posted the trailer for The Beatles: Rock Band which is scheduled to come out on 9.09.09 (you can view a killer High-Def. version of it on their website) as a continuation of their successful line of other band-specific video game releases…and I have to say that this might finally mean it’s time for me to join the masses and buy the damn setup. Talk about a great job putting together a trailer for a video game! By the way, this trailer was directed by Pete Candeland, famous director of (amongst other things) the music videos for band The Gorillaz as well as the previous two Rock Band releases.

In this version you set out following the career path of The Beatles, starting with early on in the group’s history and leading you through their illustrious career unlocking new venues & songs in the chronological order that they were actually released. It also looks like they’ve dressed up the cut-scenes and instrument panel more so than the previous ACDC, Metallica and Aerosmith releases.

Anyhow, I thought some of you might like to see this clip if you haven’t already. I think it’s pretty cool where the technology is headed in the next few years, even further bridging the gap between in-game story lines and user interaction.

If you’re looking for more game footage, check this link out – www.thebeatlesrockband.com

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Adidas Teams Up With FreeDarko and Chali 2Na

May 21, 2009 in Animation, Celebrity, Commercials, Sports | Permalink

Here’s the latest campaign for Adidas featuring blogger/illustrator FreeDarko, Derrick Rose and Jurassic 5′s Chali 2Na as they explain and dissect the various qualities that comprise a professional athletes ‘game.’

It seemed a little drawn out, I enjoyed the commentary/graphics but this would have been much better as a :30 second piece instead of the 1:43 that it clocked in as. You can view the second piece of this campaign, featuring Dwight Howard, below the fold.

180, LA was responsible for these two spots with Hilton Tennant from The Ebeling Group as the Director.

Adidas – Dwight Howard – The Detailed Mechanics of a Commander:

Credits:

Client: adidas
Title: Dwight Howard
Agency: 180, LA
Executive Creative Director: William Gelner
Creative Director: Grant Holland
Creative Director: Gavin Milner
Art Director: Joel Rodriguez
Copywriter: Amir Farhang
Agency Executive Producer: Peter Cline
Agency Producer: Kate Morrison
Junior Producer: Dave Stephenson

Production Company: The Ebeling Group
Animation Company: Tennant
Director: Hilton Tennant
Executive Producer: Mick Ebeling
Senior Producer: Neil van Harte
Illustration: FreeDarko

Editorial Company: 180 Editorial
Editors: Jeffrey Elmont, Chris Hall
Producer: Dave Stephenson
Recording Studio: Beacon Street Studios
VO: Chali 2na
Final Mix: Beacon Street Studios
Music: Original
Music Company: Beacon Street Studios
Composer: Beacon Street Studios
Music Conpany Producers: Adrea Lavezzoli, Nicolette Guidotti
Sound Design Co. Beacon Street Studios
Sound Designer: Beacon Street Studios
Sound Design Producer:Adrea Lavezzoli, Nicolette Guidotti

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