Here’s an unusual new spot for Volkswagen aimed at young fathers. Pretty strange (read: this commercial is somewhat odd) usage of stop-motion photography as it shows the kid going through the various stages of childhood, ending with the ‘garage band solo’ stage of adolescence.
This piece was created by Romain Guillon and Pierre Riess from Agency V, Paris along with Director Woof Wan-Bau from Nexus Productions, London & Les Telecreateurs, Paris.
Credits:
Client: Volkswagen
Title: The Cry
Agency: Agence V, Paris
Creative Director: Christian Vince
Creative Team: Romain Guillon, Pierre Riess
Agency Producer: Corinne Persch
Copy Writer: Pierre Riess
Art director: Romain Guillon
Production Company: Nexus Productions, London; Les Telecreateurs, Paris
Director: Woof Wan-Bau
Executive Producers: Charlotte Bavasso, Christopher O?Reilly / Erinn Lotthe
Guillon
Producer: Isobel Conroy
Project Lead: Ben Cowell
Animation: Nexus
Compositing: The End
Director of Photography: Sebastian Milaszewski
Editor: Paul Hardcastle @ Trim Editing
Post Production / Grade: The End
Sound Design: Gary @ 750MPH
