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Here a unique new spot from Mercedes-Benz showing us a young boy who’s learned how to manipulate his mother’s suitors for his own benefit. We’re first given this poor sap who’s trying desperately to impress the child while on a dinner date with his mother, only to find that he is quickly told exactly how their relationship was going to work-out (or not) – The Benz for the Mom.

Cute at first, then undeniably creepy… what more would you expect from a Germany agency named Jung von Matt/Spree?

Sebastian Strasser from @radical media was the director of this commercial with Christiane Dressier as the Executive Producer (Stefan Vollmert was the standard Producer). Post-Producer was done by NHB Hamburg (with Jan Velicky as the DP).

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Here’s the latest installment in the Mini campaign done by SanFran based Butler, Shine, Stern & Partners. This time there is no decoder kit required to view the message, instead we are given a “Mini Parking Amulet.” Made for non-mini owners, this amulet is supposed to aid owners of big cars with finding parking spaces as “It’s not easy squeezing a mastadon into a marmot hole.” Combined with the usual witty copy, this punch-out amulet was a pretty novel idea. First they went after mini-owners, now it seems they are going after the “other” crowd. The best part is the text on the back:

Still circling? In the very, very , very remote chance your amulet is defective, remain calm. Cursing the amulet will only summon forth additional fire hydrants and loading zones from parking purgatory. Take a deep breath, visit miniusa.com, and restore your faith in parking magic.

Needless to say, I’m a fan of this project.

—[UPDATE]—

Ian Cooper from www.gpmini.net just sent me the billboard accompaniment found “on Route 1 in Saugus just north of Boston, Massachusetts.” Thanks Ian.

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