A new series of commercials for Axe body spray coming from VegaOlmosPonce, Buenos Aires, in which we are shown various translations of body language and the alternative meanings after using Axe body spray. From Oedipus-like translations at the pool to conveying self-esteem on the dance-floor, these spots are pretty funny (as are most of the commercials produced for Axe).
This is the latest from an agency who has taken home both a Cannes Gold Lion in 2008 and a Cannes Integrated Grand Prix in 2007 for their Axe campaigns…Good stuff.
Shown above is “Desire,” you can view the other two in the series below:
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