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Part two of the AMV BBDO created “Get Some Nuts” Snickers campaign once again shows us an A-Team inspired Mr. T putting the hurt on those who are a “Disgrace to the Man Race.” The first part of this campaign, shown on brentter.com last year, gave us Mr.T shelling out a severe level of pitying on a fool who fakes an injury on the soccer field.

Just like with Chuck Norris, any appearance by Mr.T tends to make a spot memorable in my mind…so I’m slightly biased when I say that I’m a fan of this campaign.

Mike Sutherland and Antony Nelson are credited as the copywriter/art director for this piece with Guy Manwaring directing for Therapy Films, London. Alice Grant was the producer with The Mill, London being used for the post-production work. As with the first spot, Wave Studios, London was responsible for all the audio post-production work.

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This has to be one of the most emotionally riveting PSA’s that I’ve ever come across. The song selection was impeccable – Johnny Cash singing the Nine Inch Nails song, “Hurt,” mixed with the vibrantly chilling imagery of the household of an abused child leaves my stomach turning. Directed by Mark Molley for the Australian Childhood Foundation, this spot was conceptualized by Clemenger BBDO.
Good work for a noble cause. We need more of these creative spots to draw attention to everyday problems affecting millions who are just under our noses but still within our grasps.

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