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Great article in the NewYorker on Jonathan Goldsmith, best known as the actor who portrays the lead character in Dos Equis campaign “The Most Interesting Man In The World.” Apparently his own real life experiences aren’t too far from being worthy of their own versions of the hilariously scripted adventures that the character in the ads plays.

Taken from the article:

A montage of highlights from the real life of Jonathan Goldsmith might include (had there been cameras present) footage of him rescuing a stranded climber on Mt. Whitney, saving a drowning girl in Malibu, sailing the high seas with his friend Fernando Lamas (the inspiration for his Interesting persona and, according to Goldsmith, “the greatest swordsman who ever lived in Hollywood”), and starting a successful network marketing business (“I was a hustler, a very good hustler”), which, for a while, anyway, enabled him to flee Hollywood for an estate in the Sierras. Among the outtakes might be glimpses of his stint as a waterless-car-wash entrepreneur. “I love the old philosophers,” he said. “I have a large library. I am not a die-hard sports fan. I love to cut wood.”

Here’s to you Mr. Goldsmith, you truly are the most interesting man in the world in my book!

Image courtesy of The New Yorker (taken without permission).


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First off, I know that on this site there has been a lot of debate as to the real name of the actor who portrays the infamous Most Interesting Man In The World in all of those Dos Equis commercials so hopefully this will answer all your skeptics for the last time.

You can find the original post with the first round of ads produced here:

Then if you’re still craving more you can visit the second post on the campaign with all new ads (that came out about a year later):

The man in the photo shown above, as well as in EVERY commercial is Jonathan Goldsmith. So the campaign has been running for well over two years now and has seen a sizable increase in sales of their product, not to mention an even wider growth of brand recognition. He was kind of enough to sit down for an interview on the success he’s seen with the character.

——Begin Interview (May 03, 2010)—–

We had a chat with actor Jonathan Goldsmith, the man behind the Most Interesting Man in the World. And, while Jonathan admits that he isn’t exactly like his Dos Equis borne persona, he isn’t far off. Read on to find out who his idols are, his advice to you for becoming more interesting, and, yes, what he drinks when he’s not always drinking beer.

MM: You’ve been part of one of the most successful advertising campaigns of all time. You’ve helped Dos Equis post two phenomenal years of growth in a row. How much that comes from your powerful, powerful beard?

JG: 13.6%

MM: You landed the Most Interesting Man role by, in fact, being interesting. Tell us a little about what you said to them in the casting process. How much of it was true and how much did you have to improv?

JG: Most of it was not true and I had to improv all of it. True story.

MM: How did you start acting?

JG: A psychiatrist recommended it

MM: You’ve saved two people’s lives. You got kicked out of college for bedding a professor. Any other stories we haven’t heard yet?


MM: So, interesting though you are, you are not The Most Interesting Man in the World. But, could you describe his personality? He seems a bit of a gentlemen…but a bit of a scoundrel.

JG: All of those things, as well as a first class raconteur and bon vivant with numerous other unnamed passions.

MM: Do you get spotted and recognized a lot on the street as the Dos Equis guy? What is the most interesting thing a fan has done?

JG: Yes. The most interesting was when a young man asked his son, 7 year old son, what he wanted to be when he grew up and he answered the most interesting man in the world. 2nd most interesting story, an 80 plus year old man raised his cane at me on a bus and said when I come back to this world, I want to be like you.

MM: Do you have any advice for the readers of Made Man on how they can be more interesting?

JG: Yes, read. Interested people NEVER become uninteresting people.

MM: Who do you look up to as some of the most interesting men and women in the world? Feel free to list a few.

JG: Barack Obama. Nelson Mandela. Golda Mier. Jackie Robinson. Jackie Kennedy. Mother Theresa. Ghandi.

MM: The Most Interesting Man doesn’t always drink beer. When you’re not drinking beer, what do you drink?

JG: Anything available of quality.

[original source]


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So apparently Alex Bogusky found a post-it note taped to his door the other morning accusing him and his family of being involved in some sort of plot intent on killing off the local bear population here in Boulder, CO. This of course was discovered by the anonymous neighbor when they witnessed that the Bogusky family had placed their garbage out the night before its pick-up day rather than the following morning. Following a few remarks about being held accountable for any further bear murders in the area the writer ended their rant by telling him to

“Go back to the east coast where you belong dirt bag!”

The note and his reply is shown above. Seeing how the original author of this letter forgot to include their autograph, Alex took it upon himself to make sure they received a prompt reply by posting what you see above (the original note with response beneath) all around his neighborhood. My hats off to you for this one…I almost died laughing. Here’s the original post from Alex with more details on the incident.


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