black-and-white

You are currently browsing articles tagged black-and-white.

Wrangler – Why?

September 29, 2008 in Commercials, International | Permalink

Here’s the latest for Wrangler asking us the big question in life… “Why?”
Conceptualized by Copywriter/Art Director team Baptiste Clinet and Nicolas Lautier from Fred & Farid, Paris, this short is brought to us entirely in black and white. Even though this spot was produced by a French agency, they decided to go with the audio being spoken in English. The French version only contains subtitles…interesting choice.

Max Hykel from DPE7 was the Director along with Yannis Rachid as the Editor. Robin Accard and Yann Yap were Agency Producers for this campaign.

Tags: , , ,

Levi’s – Onion Peel

August 29, 2008 in Advertising as Art, Commercials, Cute | Permalink

Here’s a new Levi’s commercial, shot in black and white, by San Francisco agency Cutwater. This is a cute commercial where at first you think that it is being played in reverse, however by the time the woman ventures outside you can see that not everyone is going backwards. Great cinematography, I enjoyed watching this spot.

Marty Senn is the Creative Director over at Cutwater and Jennifer Golub is the Executive Producer (Bill Spangler is the Assistant Producer).

Michael Haussman from HSI Productions directed this commercial with Paul Laufer as the DP. Production Design was by Richard LaSalle and it was edited by Marco Perez from Mad River Post. Visual Effects were done by The Mill with Helen Hughes as the Producer. Music was by Human Worldwide.

Tags: , , ,