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Once again i’m off to another ad:tech, this time in the town where it all started – San Francisco. There are parties every night this week and some killer speakers lined up for the tues-thu. conference. If anyone’s interested in a meet-up, feel free to message me on twitter or shoot me an email, using the contact link in the top navigation will let you send me one.

You can stay updated with all things adtech related by subscribing to the #adtechsf feed or by reading the blog we’re all contributing to: http://www.adtechblog.com.

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So if your job has anything even remotely to do with advertising, social media, marketing, PR, porn, blah blah blah.. quiet honestly, you could shovel sh*t for a living and you would still fall under the target group for ad:tech NYC. Now I don’t mean that as an insult, in fact, it’s quite the compliment. From Andrew the As*hole Agency Acount Exec, Peter the Paper Salesman, Ian the Interactive Shop Owner to even folks like Dave the Ingenious Database Management Software Owner who used delicious pie & warm coffee to keep his booth crowded throughout the shows, they all can be found at an ad:tech conference. Heck, ad:tech NYC is even a great time for those ‘average american types’ like Joe the Plumber thanks to the non-stop corporate sponsored parties that everyone goes to each night.

I’ve been lucky enough to be a part of the ad:tech writing/blogging team for the last few conferences, and needless to say, I am pretty bummed out that I’m missing what I’ve been told is the best (if not then it’s second only to the SF version) ad:tech party thrown each year. Now that’s saying a lot seeing how there are eleven of them all over the globe…. they’ve even got one in Shanghai, and everyone knows

there ain’ no party like a shanghai party!

While Angela and Steve have been partying it up in NYC the past few days, you may or may not have noticed that the AdRants blog was still being updated. Well, I don’t know about you but I didn’t even think twice about it until I saw this poll from the other day which reminded me that Bill Green from Make The Logo Bigger is acting as a fill-in writer while the AdRants team goes out and gets pampered by companies hoping for positive write-ups (btw guys, it’s called payola for a reason..that 256 meg flash drive you gave us with a wink won’t help you…. a company called PayPal will.)

AdRants Poll

Two small things to point out though Bill:

  • 1. Steve doesn’t get stuck taking pictures of drunk SEO dudes…SEO dudes take photos of Steve when he’s drunk
  • 2. Angela doesn’t put up with crap from just any ‘ol drunk SEO slob……had i been able to attend she’d probably only get stuck listening to me

That being said I have to hand it to Bill, I’ve been reading his guest posts on the site for the last two days and can barely even distinguish any change in tone/style/language. Let me show you what I mean: The following are three legitimate blog post titles from AdRants. Without cheating (or posting the answer if you’re the original writer) try to guess who wrote which post: Angela Natividad, Steve Hall, or Make The Logo Bigger’s Bill Green:

See what I mean? For the correct answers just click on the links and you’ll be taken to the original posts. These are three folks you can always count on for quality material. It’s people like Bill who will give you the raw, “Is it really considered racism if it’s funny?” articles, Angela for the pseudo-feminist post that’ll start out like a rant but will quickly turn into just another gratuitous display of All-American T&A… and then there’s Steve. For years his site has been heralded as the one place you could go to on any given day and you’d be sure to find ad campaigns with half-naked women, one “except for a couple hundred post-it-notes this is a completely naked woman” post (i actually couldn’t find the link.. steve?), or even the occasional “hey check out this foreign ad, it has a completely naked chick in it… no really.. completely naked” post. Sigh Advertising.
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Now in case you were wondering what the deal is with the title of this post, it is because Steve Hall’s partner in crime, Angela Natividad (shown below), will be leaving us shortly to move to some far off tiny hamlet in France.

Angela Natividad - Blogging

I don’t remember the exact story that she told me when we were in Chicago, but I think it had something to do with waking up one day and realizing that living in Europe was the only way that she could get Steve to pay her to cover the European ad:tech shows………well at least I ‘think’ that was the story… we’d been drinking so I may be getting it confused with one of her many pro-communist/anti-establishment rants that she was taught while at school at Berkeley… so who knows?

Either way, I’m jealous that you guys are there without me……now if only I can find a client who will pay for me to fly out to the Sydney ad:tech, I think it’d be a great spot for a group reunion.

One last comment about ad:tech before I end this early morning post – I’ve been seeing a lot of tweets/blog comments asking who’s responsible for the ridiculously large collection of conference photos that go up on flickr each day. Well, typically they come from Steve…but then again, we’re all photo dorks once we’ve gotten a few drinks in us:

Photo Dorks Being Photo Dorks

Camera Fun

Uhhh ohhhh

brent terrazas adtech photographer

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Farewell Copyranter

A fellow advertising blogger – Copyranter, announced last Friday that he was no longer going to be updating his widely popular site, citing that it takes up too much of his time/life to keep it updated at the rate that is necessary to maintain a popular blog (which is why brentter.com will sometimes go for short “breaks”). However, he does mention in his final post that he would be more than willing to entertain any offers of payment to keep blogging. While I doubt he’ll find the “golden ticket” that will allow him to continue updating the site, it does mean he “might” be up for writing on other websites in a pay-per-article format. This is all speculation – you would have to contact him directly if you would like an experienced professional copywriter/successful blog owner to provide content or commentary for your own ventures (there…. consider that my version of payback for all the laughs you’ve provided over the past few years)

It’s sad to see a site I subscribe to/regularly read go down, but that’s just how this whole “blogging thing” works… if you notice, his blog does not have any type of the advertising/sponsorships (similar to here) that is common practice on most sites. I feel it helps the reader know that any content is un-biased and well, actually something that I want to share not just because I think it will increase revenue (he was smarter than I and hosted his blog on the free blogspot platform… I technically lose money by self-hosting my sites.. so any donations to help pay hosting costs would not be turned down for this site either). The trade-off however is that updating frequently becomes a time-consuming hobby and at somepoint you do have to ask yourself what’s more important – getting that recent idea/campaign up on your blog immediately , or tending to any of the million other obligations you might have.

I first came across your site years ago when a friend sent me a link to your “I Hate Capri Pants” blog, laughed my ass off and noticed you had an advertising site as well. So as a send-off here are some copyranter posts I’ve enjoyed, hopefully you will too:

  • I prefer to think of myself as a “stranger enthusiast.
  • Again, I’m yelling at a bottle of cognac.
  • Strange image of the week #3 (it’s a midget used in an ad to sell German Riesling).
  • If A=B, and C=A; then C=B. But not always.
  • Viva Viagra! Long Live My Erection!
  • Qualitative Vodka Taste Test Report.
  • Cheers and best of luck,
    Brent

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