Campaign

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Dicks Sporting Goods – Pitching Machine

June 11, 2009 in Celebrity, Commercials, Sports | Comments closed

Here’s the latest addition from Wieden + Kennedy to their current campaign for Dick’s Sporting Goods where they’ve enlisted the help of various pro athletes to interact with store customers in strange and unique ways. This time they’ve recruited Jimmy Rollins who, after taking a few shots to the chest from a poorly placed pitching machine, tells some teens looking to buy new cleats that performance can hurt.

Credits:

Agency: Wieden + Kennedy, Portland
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Art Director: Sasha Swetschiniski
Creative Directors: Alberto Ponte, Tyler Whisnand, Jeff Williams
Copywriters: Marco Kaye, Karl Lieberman
Executive Producer: Ben Grylewicz
Agency Producer: Jennifer Fiske

Production Company: Hungry Man, Los Angeles
Director: Wayne McClammy
Executive Producer: Cindy Becker
Line Producer: Caleb Dewart
DP: Rhet Bear

Editor: Tommy Harden @ Joint
Executive Producer: Patty Brebner
Colorist: Company 3
Sound Design: Gus Koven @ Stimmung
Audio Post: Lime Studios

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Heineken – Walking Fridge

May 26, 2009 in Commercials, Funny, International | 1 comment

Director Bart Timmer gives us a sequel to the hilarious Walk In Fridge spot (see below) that came out for Heineken last year with an updated, Walking Fridge. This is what happens when you’ve got a very thick European accent and are trying to convey your kitchen requirements to a contractor that just wants to get the job over with… Our hero asks for a ‘Walk in closet’, similar to the first promo, but instead gets an R2D2-like robot fridge that walks around the house (luckily stocked with Heineken). Kudos on the clever adaption.

Jorn Kruijsen and Jeroen van de Sande were the creatives from TBWA\Neboko who worked on this piece with Producers Robert Nan and Hein Scheffer from production company Czar, Amsterdam. Alex Melman was the Director of Photography with Annelien van Wijnsbergen as the Editor (the Ambassadors credited with the post production work).

Here’s the original if you missed it…
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Viagra – The Cure For Antiquing, Strolling and Sports

April 28, 2009 in Commercials, Funny, Marketing With A Twist | Comments closed

Here’s a new series of short :15 second spots for Viagra where consumers share their first-hand experience with being able to overcome addictions to habits like antiquing, obsessive strolling and even sports watching. Funny take on a way to promote the product brought to us by TAXI, Toronto.

I love how all these seemingly boring activities come to a halt once they start taking the drug. This is yet another series of spots that is classically characteristic of The Perlorian Brothers (who yes, were the directors on this project).

You can view the other two in the series, Strolling & Sports, below:
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