Campaign

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Director Bart Timmer gives us a sequel to the hilarious Walk In Fridge spot (see below) that came out for Heineken last year with an updated, Walking Fridge. This is what happens when you’ve got a very thick European accent and are trying to convey your kitchen requirements to a contractor that just wants to get the job over with… Our hero asks for a ‘Walk in closet’, similar to the first promo, but instead gets an R2D2-like robot fridge that walks around the house (luckily stocked with Heineken). Kudos on the clever adaption.

Jorn Kruijsen and Jeroen van de Sande were the creatives from TBWA\Neboko who worked on this piece with Producers Robert Nan and Hein Scheffer from production company Czar, Amsterdam. Alex Melman was the Director of Photography with Annelien van Wijnsbergen as the Editor (the Ambassadors credited with the post production work).

Here’s the original if you missed it…
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Here’s a new series of short :15 second spots for Viagra where consumers share their first-hand experience with being able to overcome addictions to habits like antiquing, obsessive strolling and even sports watching. Funny take on a way to promote the product brought to us by TAXI, Toronto.

I love how all these seemingly boring activities come to a halt once they start taking the drug. This is yet another series of spots that is classically characteristic of The Perlorian Brothers (who yes, were the directors on this project).

You can view the other two in the series, Strolling & Sports, below:
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Sean Connery Stars in new 2008 Louis Vuitton Print Ad

Vuitton….Louis Vuitton. Everyone’s favorite James Bond, Sean Connery, can now be added to the list of recent celebrities recruited to star in a Annie Leibowitz shot campaign for fashion designer Louis Vuitton. Promoting their ‘Core Values’ effort, Sean Connery joins other celebrities like Keith Richards, Sofia and Francis Ford Coppola, Andre Agassi and Mikhail Gorbachev. The campaign benefits The Climate Project, which is run by Al Gore. In order to get Gorbachev to model for the campaign, a donation was made to Green Cross International, an environmental organization founded by the former Soviet leader in 1993.

The tag-line reads,

There are journeys that turn into legends

The 78 year old retired actor is pictured relaxing on a dock near his home in the Bahamas. Two other pieces in the campaign are shown below.

Francis Ford Coppola and Sofia Coppola:
Francis Ford Coppola and daughter Sofia star in 2008 Louis Vuitton Print Campaign

Keith Richards:
Keith Richards stars in 2008 Louis Vuitton Print Ad

Gorbachev:
Gorbachev stars in 2008 Louis Vuitton Print Ad

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