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MADD Canada – Campaign 911

January 5, 2010 in Commercials, International, Parody | 1 comment

In an effort to help raise awareness of the dangers of drunk driving, MADD Canada along with TBWA Toronto has released a series of short spots showing us a group of Drunk Driving Experts being interviewed about how they’ve been able to out-smart the system and stay on the road. I’m sure everyone has been told about some ‘fail-proof’ way to beat a breathalyzer test at some point in their life, usually by someone swearing up and down about how well it works. I remember when I was a kid we all thought that if you had to take a breathalyzer you could fool it by chewing on a penny because of something to do with the copper from the coin messing with the device. Needless to say it only took one idiot from my school actually trying this ‘trick’ for us to realize that it was just some made up story that made zero sense.

Adam Massey from Holiday Films was the director along with TBWA creatives James Ansley and Denise Cole.

MADD Canada – Campaign 911 Rob:

MADD Canada – Campaign 911 Hal:

MADD Canada – Campaign 911 Ryan:

Credits:

Client: MADD
Titles: Lenny, Rob, Hal, Ryan

Agency: TBWA Toronto
Executive Creative Director: Anthony Wolch
Creative Director/Writer: James Ansley
Art Director: Denise Cole
Agency Producer: Nadya MacNeil
Account Director: Helen Winfield

Director: Adam Massey
Production Company: Holiday Films, Toronto
Executive Producers: Derek Sewell, Josefina Nadurata
Line Producer: Tim Corrigan
Director of Photography: Barry Parrell
Editor & Company: Brian Noon, Traffik Edit, Toronto
Sound Design: Julian Rudd, Vapor Music, Toronto

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B.C. Cancer Agency – Eye of The Cervix

June 17, 2009 in Alternative Advertising, Commercials, International, PSA | Comments closed

This has got to be making first dates all across Canada a little more awkward, it’s a public service announcement named Eye of the Cervix from the B.C. Cancer Agency promoting their Cervical Cancer Screening Program. It’s current showing along with movie trailers in theaters all across Canada. Brent Wheeler and Rob Sweetman were the Copywriter/Art Director duo from Cossette, Vancouver who came up with this one (Steve Gordon was the Director).

Credits:

Title: Eye of the Cervix
Client: B.C. Cancer Agency / Cervical Cancer Screening Program
Agency: Cossette, Vancouver
Creative Directors: Rob Sweetman, Bryan Collins
Copywriter: Brent Wheeler
Art Director: Rob Sweetman
Agency Producer: Freda Chan

Director: Steve Gordon
Production Company: Slim Gin, Vancouver
Director of Photography: Steve Gordon
Line Producer: Sarah Duncan
Executive Producer: Debby Jenkins

Editorial: Ian Jenkins, Tonic Post, Vancouver
Music and Sound Design: Wave Productions, Vancouver
Visual Effects: Tonic Post, Vancouver

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Ice Breakers Mints – A State of Mouth

May 20, 2009 in Animation, Commercials, International | Comments closed

Here’s a cool (no pun intended) new :15 second spot airing exclusively in Canada for the month of April buy the folks over at Stardust Studios and ArnoldNYC. Promoting Hershey Canada’s Ice Breakers Mints, this short piece begins with live-action footage of actor Gavin Beasley but then quickly transforms into an animated character created using an interesting mix of hand-drawn illustrations and cel animation.

Stardust Studio’s Art Director Jonathan Wu on the technique used to achieve the effect:

“All of the animation was created entirely by hand, so finding cel animators willing to take-on the challenge was a difficult task,” said Wu. “Then, compositing the cel animation to keep the spot seamless was another challenge. Instead of cel animating the entire spot, we broke it into elements that could then be composited together to achieve the final look.”

I like it.

Credits:

Project Name: Ice Breakers “A State Of Mouth”
Running Time: :15
Debut Date: 4/20/09 — Aired In Canada Only
Film Stage/Location: Ben Kitay Studios, Los Angeles, CA

Ad Agency: ArnoldNYC
City/State: New York, NY
EVP, Senior Creative Director: Sig Gross
Creative Director: Betsy Guerro
Producer: Marianne Toniolo
Business Affairs: Cindy Hoffman

Production Company: Stardust Studios
City/State: Bicoastal, USA
Director: Brad Tucker
Executive Producer: Paul Abatemarco
Line Producer: Winston Smith
Director of Photography: Ketil Dietrichson
Creative Director: Brad Tucker
Art Director: Jonathan Wu
Post Producer: Alyssa Evans
Designers: Chris Saunders, Jonathan Wu
2d Animator: Ash Wagers
Cel Animators: Dylan Spears, Robin Steele, Song Kim, Dave Creek, Jahmad Rollins, Regis Camargo
Compositor: Thomas Horne, Ryan Choi
Animation Assistant: Wayne Chang

Music: “Blue Day” by Darker My Love

Final Mix: Sound Lounge
City/State: New York, NY
Mixer: Tom Jucarone

Actor: Gavin Beasley

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