This is one videoclip that must have been pulled from the deep back corners of the archives: It’s Kentucky Fried Chickens celebrity spokesman, founder & social icon Colonel Harland Sanders as the weekly guest on the popular CBS game show What’s My Line? (circa 1964). People talk a lot these days about “You are now the brand” or about “Brands coming to life,” well here’s an example of one company that made their brand come to life in the everyday life of its’ founder…RIP my dear old southern friend.
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Tags: Advertising, Celebrity, Cool, promotion, TV
Now this is very cool! Titled The Man Who Walked Around The World, this short promotional video involves Robert Carlisle (Trainspotting, Hamish MacBeth and the Full Monty) walking through the Scottish highlands narrating a killer version of the history behind Johnnie Walker. It starts out with Robert telling a bagpiper to ‘Shut It’ so he can start his story, which is a rather impressive five minute continuos shot of the actor walking through the misty countryside while interacting with various props (including getting a drink) along the way. It took 40 takes for them to get this on film in one, unedited shot. Pretty impressive if you ask me.
Produced by creative director Nick Mahoney for BBH London, this spot was conceptualized by creatives Justin Moore and Jamie Rafn (Ruben Mercadel was the agency producer). Shot on location near Loch Doyne in Perthshire, Scotland, by director Jamie Rafn from HLA with George Richmond as the DOP.
Glyn Tebutt from Glassworks was responsible for the visualfx with editing done by Kate Owen from Marshall Street Editors. Aaron Reynolds from Wave Studios designed the sound(which was composed by Jamie Masters from Adelphoi Music).
For more on the piece go check out the interview Shots Magazine has with director Jamie Rafn.
Tags: Advertising, Branding, Celebrity, Cool, storytelling, video
Here’s a cool new promo for Virgin Media that lets us all take a dream-fused trip to the backlots of a Hollywood production studio. Directed by Ringan Ledwidge for Rattling Stick and RKCR/Y&R, London, I thought it was an adorable little piece with some interesting special fx work.
Credits:
Client: Virgin Media
Title: Backlot
Agency: RKCR/Y&R, London
Executive Creative Director: Mark Roalfe
Copywriter: Gethin Stout
Agency Producer: Sally PritchettProduction Company: Rattling Stick, London
Director: Ringan Ledwidge
Producer: Sally Humphries
DP: Patrick Duroux
Production Manager: Demelza Jones
Art Director: RIchard Bridgland
Editor: Rich Orrick @ Work
Post-Production: The Mill
Tags: Advertising, Celebrity, cinema, Commercial, International
