Celebrity

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Old Spice Swagger – LL Cool J and Brian Urlacher

August 26, 2008 in Celebrity, Commercials | 4 comments

Here’s the latest to come from Copywriter/Art Director duo Michael Illick and Eric Baldwin of w+k fame, it’s two Old Spice Swagger commercials complete with celebrity cameos. LL Cool J stars in the one shown above, explaining to us that he wasn’t always as ‘cool’ as he is now, he used to be an awkward teenager. That is, he was until he started using Old Spice Swagger, at which point he apparently transformed into a self-absorbed R&B star. Good for him.

The second in the series (shown beneath the fold) features a similar story line but this time with Chicago Bears Linebacker Brian Urlacher. He wasn’t just a dork, he was a lisp-having drama queen….That is, until he started using Old Spice Swagger.
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Foot Locker/Nike – The Pier

August 20, 2008 in Celebrity, Commercials | Permalink

Here’s a recent commercial for Foot Locker and Nike that features NBA stars Caron Butler, Rudy Gay, Shawn Marion and Amare Stoudemire.

Created by Chris McMurtrey (Copywriter) and Scott Higgins (Art Director) from Nitro USA, this spot shows us what it’d be like if having fun on the Santa Monica Pier meant playing full-contact basketball using the entire 2000 ft. boardwalk as a court.

Dave Meyers Directed this piece with @radical.media, Los Angeles (Frank Scherma was the Executive Producer with Paul Cameron as DP). Adam Schwartz from Beast did the Editing with Jai Shukla as the Assistant Editor. Tim Masick from Company 3 was the Colorist and Peter Holcolmb from Sound Lounge was the Sound Mixer. JD Williams from Driver was the Executive Producer.

The song used in this commercial is Strobe’s Nanafushi (Satori Mix) from Kodo.

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BBC – Journey To The East – Damon Albarn’s Olympic Ad

August 13, 2008 in Advertising as Art, Animation, Celebrity, Commercials, Eye Candy, Guerilla, Marketing With A Twist, Olympics | Permalink

This was first released a few weeks ago, but better late than never for stuff this good. Here is a BBC commissioned commercial for their Olympic Games coverage set to original music from Damon Albarn and Jamie Hewlett’s dramatic remake of the Chinese Legend Journey To The West. As for characters, those of you in the USA may not recognize them but they’re from the cult British TV series Monkey. Named The Journey To The East it shows the animated characters on their quest to “The East” or rather the Olympic stadium.

Damon Albarn, famous for being the creative mastermind behind bands Blur, Gorillaz, The Good The Bad And The Queen and various side-projects, is once again reunited with fellow Gorillaz founder Jamie Hewlett for this 2 minute advertisement. They had both just been involved with a massive stage adaption of the Chinese novel Journey to the West which premiered at the inaugural Manchester International Festival in June of 2007. Called Monkey: Journey To The West, Albarn composed the play’s score, Hewlett designed the costumes, set design and visual concept, and the resulting stage adaption was directed by famous Chinese opera leader Shi-zheng.

RKCR/Y&R was the agency used with Passion Pictures, Red Bee Media and Zombie Flesh Eaters as the production companies (Cara Speller and Deborah Stewart were the Producers). It was directed by Jamie Hewlett.

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