Commercial

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Here’s the latest for Corona Light by La Comunidad that’s aimed at a target group who (and i quote their press release): “If they returned from a vacation would say, ‘You can’t believe what we did,’ not where they have gone.”

Essentially this years campaign is going to be focused around trying to sway the cheap beer drinkers over to the Corona side. Key competitors for them in the US market are Keystone Light and a few random craft brews.

Meanwhile, digital shop Pereira O’Dell is also working on a supporting campaign based around your typical social media avenues…i.e. facebook. The company also claims to have some print ads lined up but when those will go live is anyone’s guess.

On the airing of this spot:

The television spot, which will appear on ESPN, NBC, Comedy Central, the sports channel Versus and on Fox Sports during some Major League Baseball games, was filmed in Tayrona Nature Park in Colombia.

Corona beer has usually been associated with beaches, which Mr. Mollá described as the brand’s “biggest asset.”
The white beaches at Tayrona are next to a tropical forest, both of which are shown in the commercial. After watching the sunset, the partygoers in the commercial unplug the sound system and pack up as if going home. But then they walk through a jungle and come out on another beach where they resume partying in the moonlight.

The agency auditioned a group of 40 men and women, then flew them to film the commercial at Tayrona. Mr. Mollá said the agency deliberately included women because “we wanted to be inclusive. Women are a big part of having a great party.”

source

Damn, I would have liked to been on that shoot…sounds like fun.

Credits:

Agency: La Comunidad
Chief Creative Officer: Jose Molla
Executive Creative Directors: Ricky Vior, Leo Prat
Agency Head of Production: Laurie Malaga
Account Director: Tim Rivera
Account Supervisor: Maria Van Thienen
Planning: Richard Monturo/ Carlos Arcos
Director: Paul Hunter & Dori Oskowitz
Production Company: PRETTYBIRD
Director of Photography: Mattias Montero
Executive producer: Ali Brown
Producer: Julien Lemaitre
Editorial Post-Production: Gary Knight/Peepshow Post
Music Post-Production: STIMMUNG

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T-Mobile slaps AT&T around in their latest commercial for the new myTouch 4G with video chat powered by Qik.

Quoting their tagline:

T-Mobile’s new myTouch 4G does things an iPhone 4 on AT&T’s network can’t. For starters, you can video chat right away no Wi-Fi required.

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Ouch. I do wonder though how T-mobile would hold up if they suddenly had the number of subscribers that Verizon and AT&T currently have (more than double their current market share), the sheer amount of data being transferred over the network would most likely cripple their ability to serve 4G speeds as promoted.

Then again, if the rumors are true about the iPhone being released in early 2011 for Verizon we’ll soon be able to see a live test of whether or not AT&T’s network is truly bush-league or simply a victim of the cell-phone technology upgrading faster than their bandwidth capabilities. It’s estimated that such a deal would find AT&T potentially losing up to one million subscribers to a Verizon iPhone, that’s a whole lot of smart-phone users switching carriers in a short period of time, let’s hope Verizon can handle it.

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Apparently first airing yesterday during Good Morning America, this new Amazon spot goes head to head with Apple’s new iPad by pointing out not only how much easier it is to read the screen of the Kindle in direct sunlight but also the huge price difference between the two devices. I happen to have a Kindle myself and can vouch for it’s readability in just about any light (especially when compared to the reflective screen that the iPad has) and at a price point of $139, it is definitely in a much lower price bracket than its’ $499 counterpart.

This is one ad that, as a few other commenters have already pointed out, would probably have been better aired a few months ago when summer was at its peak though the lack of Kindle units available at the time most likely was the cause for it’s delay to reach production. Either way, bravo Amazon, now let’s see what the Cupertino crowd responds with.

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