Commercial

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Here’s a disturbing new :30 spot for Canadian sandwich shop Mr.Sub that proves it really is bad luck for the groom to see the bride before the wedding.
Anyone else wonder how this will help sell sandwiches? They created two other spots for the series, Hot Stuff and Dinner.

Gary Watson and Chad Borlase from Bos Toronto were the creatives responsible for this campaign along with director Brian Lee Hughes from OPC.

Mr. Sub – Dinner:

Mr. Sub – Hot Stuff:

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Do bunny rabbits scare you? Hate Easter? If you do then this new Duracell spot will give a whole new meaning to your own personal hell. This short departure from all things holy was produced by Ogilvy, Paris and directed by Pleix. Chuck & Lulu was the production house used.

Credits:

Agency: Ogilvy, Paris
Executive Creative Director: Chris Garbutt
Creative Director: Nick Hine
Art Director: Antoaneta Metchanova
Agency Producer: Caroline Petruccelli

Production Company: Chuck & Lulu, Paris
Director: Pleix
Executive Producer: Edward Grann
Line Producer: Katharina Nicol
Post Producer: Sebastien Gros
Post-Production: Digital District, Paris
Music: Apollo Studios, Montreal

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Do people laugh when you tell them that you’re a Director? Are you tired of your parents telling you to give up playing with your camera and get a real job like your siblings? If so, then RBC can help. They’ve teamed up with BBDO Toronto the Toronto International Film Festival to offer their own Emerging Filmmaker Competition. Go checkout their website for more details, though you might want to do it soon. The top 25 applicants get to develop a 3-4 minute short film (with a camera and stipend donated by RBC) that will compete for one of five entries in the actual Toronto Film Festival (no lie!). There are a lot more details on the site including the prizes for making it to the TIFF.

Steven Tsuchida from Holiday Films directed all three with Chris Mably as the Director of Photography. Aaron Dark was the editor with School Editing (more credits listed below).

These spots are pretty funny in their portrayal of an ‘emerging filmmaker.’ The one up above reminds me of a few encounters i’ve witnessed at various advertising conferences. You’ve always are going to have the ‘hot-shot suit’ bragging about whatever post-party he’s going to with some eager newcomer falling for the bait. The next two have our emerging director being sandwiched between two cute girls who think he resembles the hostess at Chic Chicken with the third introducing us to the legend of the Cheetah King. Enjoy.
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