Commercials

Here’s the latest to come from Copywriter/Art Director duo Michael Illick and Eric Baldwin of w+k fame, it’s two Old Spice Swagger commercials complete with celebrity cameos. LL Cool J stars in the one shown above, explaining to us that he wasn’t always as ‘cool’ as he is now, he used to be an awkward teenager. That is, he was until he started using Old Spice Swagger, at which point he apparently transformed into a self-absorbed R&B star. Good for him.

The second in the series (shown beneath the fold) features a similar story line but this time with Chicago Bears Linebacker Brian Urlacher. He wasn’t just a dork, he was a lisp-having drama queen….That is, until he started using Old Spice Swagger.
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This is a clever new campaign for Cadbury Schweppes owned sweets manufacturer The Natural Confectionery Company. It’s what would happen if you let a 10 year old with an over-developed sense of reality do the voice-over for his gummy-bears. Pretty funny if you ask me. The one shown above is named Raphael and we’re introduced to one hard dinosaur-head-ripping-off bear, or so he’ll have you believe. The other two in the set involve an army of mumbling pineapples and a trumpet loving gummy treat.

Bring on the trumpets!

Having never been to Australia, this is actually the first time that I’ve heard about this brand. Apparently their jellies are the most popular jelly product on Australian supermarket shelves [source]. Cool.

What’s a shame about this brand is their utter lack of interactive presence. If you visit their website you will think that you’ve somehow transported back to 1990 and are visiting a Geocities page made by your niece. Get with the times guys! You’re owned by Cadbury Schweppes, the least you could do is update your website, heck, get Cadbury to have the folks that did theirs design you one as well!

Matt Keon from Fallon, London was the Creative for this campaign with Gemma Knight as the Agency Producer. Tom Kuntz from MJZ was the Director with Neil Jordan as the Production Company Producer.

The other two, Trumpets and Mumble can be found below the fold:
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Here’s the latest campaign coming out of the UK for fast-food chain KFC. Created by Adam Arber and Andy Drugan from BBH London, we are shown average individuals attempting above-average feats of strength. The one shown above, Sign, is my favorite out of the series and portrays a roadside worker who ‘pulls out all the stops.’

Ben Davies was the Agency Producer with Ben Gregor directing for Knucklehead, London. James Bland was the Knucklehead Producer (sorry, couldn’t resist) with Steve Keith Roach as the DP. Sally Phillips was the post Producer with Absolute. Alaster Jordan was the editor for Whitehouse and they used Wave, London for the sound engineering.

Others in the series (shown below) are:
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Nokia has recently been airing two new spots in the UK for their N-Series mobile phones. Created by Wieden + Kennedy, London both commercials feature strange animated headphones that embody whatever style of music that the phones, which are connected to the headsets, are playing. Supposed to represent completely different styles of music, the headsets are “pitted” against one-another in an animated battle. The one above is called Pop Princess vs. DJ and you can view the other commercial in the set below.

Nokia - Lips vs. Mindreader:

Ida Gronblom and Fabian Bergund are the Art Director/Copywriter team for this series along with Jon Chads as the Agency Producer. Tokyoplastic directed both of the spots with Picasso Pictures as the production company (Jane Bolton was the Executive Producer). Sam Lanyon Jones was the Editor with Finish TV as Post-Production. Sound Design was by Andrew Cope.

The song used for Nokia - Lips vs. Mindreader was Punk Rock Version of God by The Freelance Hellraiser (real name Roy Kerr).

The music used for Pop Princess vs. DJ was by Roy Kerr and Anu Pillai from Damunki (on the Brightside/Sony BMG label).

TBWA\Media Arts Lab just launched three new Apple commercials featuring everyone’s favorite matchup: Mac vs. PC.

In the first one (shown above), Pizza Box, we find PC inside a trap-door pizza box. When asked, PC or Free Pizza as he tells us, responds by informing us that Macs are apparently the number one notebook on college campuses. His plan is to lure people over to the PC side when they come looking for Mac and see the “free pizza.”

The second one, Throne, has PC sitting atop a royal throne. After mentioning that although Mac has a better operating system, PC was still king, the Mac has to go ahead and ruin his fantasy by talking about how easy it is to convert…something about bringing your PC into any Apple store… then PC banishes Mac.

Apple - Throne:

In the third one, Calming Teas, PC shows us some new teas that he has developed for PC users. Crashing Time Camomile, Pomegranate Patience and Raspberry Restarts are some of the teas PC tries to press on Mac. He even has a line of Vista Stress Relieving Bath Soaps. Ohh John Hodgman, you’re so much cooler than Justin Long.

Apple - Calming Teas:

Kevin Tenglin and Jamie Reilly were the Copywriter/Art Director team for this series with Mike Refuerzo and Serena Auroux as the Producers.

Phil Morrison was the Director for Epoch Films with Peter Donahu as the DP. Val Thrasher’s on the list as Editor for Mad River Post with Brain Robinson and Stefan Sonnerfield from Company 3.