Commercials

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Visa – Go World – Michael Phelps Commercials

August 18, 2008 in Advertising as Art, Celebrity, Commercials, Legendary, Olympics | 1 comment

Visa and TBWA\Chiat\Day’s creation, Go World< /em>, has been a widely talked about campaign celebrating Team USA in this years Summer Olympics held in Beijing, China. The most talked about of this series has been three commercials centered around Team USA swimmer Michael Phelps.

Visa first had a Michael Phelps spot as part of their over-all Go World campaign that was nothing out-of-the-ordinary compared to others in the series (as shown above). However after Michael Phelps won his 10th Gold Medal on August 12th in the 200 meter Freestyle, it made him a world-record holder for most Gold Medals won. No one in the history of the world has ever won as many Olympic Gold Medals as Michael Phelps has. To celebrate, immediately after airing Michael Phelps’ victory in the 200 Meter Freestyle, Visa aired a promo congratulating him on his accomplishments.
As Morgan Freeman narrates:

Congratulations Michael, on having won more gold medals than anybody…ever.

Visa – Go World – Michael Phelps – Congratulations:

TBWA\Chiat\Day has mentioned that the idea of a Visa ad commemorating the victory (if it happened) was something that they had conceptualized “as early as April.” They had already purchased the media in case they could use the concept even. Great job, especially for having to turn around the footage into a spot in less than 24 hours!

Shortly after that though, Michael Phelps shattered yet another world record by winning the 4X100 Meter Medley Relay, securing his 8th Gold Medal for the 2008 Summer Olympics. That’s more Gold Medals than anyone has ever won in any single Olympics! To celebrate, Visa aired the following spot shortly after showing his record-breaking performance.
Morgan Freeman once again narrates:

One Gold Medal is amazing. Two is, well, incredible. Three, practically unbelievable. But eight? Eight Gold Medals? Thats… thats, well, we’re going to need some new adjectives for whatever that is. Congratulations Michael.

Visa – Go World – Michael Phelps – 8 Gold Medals

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GE’s Eco-Friendly Olympic Ads – Discus, Dragon and Crane

August 13, 2008 in Animation, Commercials, Olympics | Permalink

The latest series to come from mega-corporation GE and BBDO NY tries to combine the brand’s eco-friendly research and their olympic sponsorship through three new commercials: Discus, Dragon and Crane.

Crane, shown above, starts out by showing us a crane taking off from a beach with the background audio being of a pilot getting permission to take-off from the tower. It then pans to a shot of a commercial jet mid-air with the narrator talking about how GE provides an aircraft engine that saves gas and has less fuel emissions. They forgot to mention price though, I wonder if this engine costs 5X what most currently used engines do and whether or not I’m covering the difference via the high price of airline tickets (or by me having to pay for a pillow/blanket)?

Discus, found below, starts off with an Olympic Discus thrower competing in Roman times at one of the first Olympic Games. His powerful throw makes the discus soar into the air, only to drive straight into a pillar due to an interfering gust of wind. The building soon collapses (cheesy!) and the voiceover tells us about GE’s eco-friendly wind energy that is helping to power this years Olympic Games.

Dragon, the third in the series and shown below, takes the Olympic tie-in a little too far. It takes place in what appears to be “ancient China.” Villagers hike up bundles of grass and other flammable objects into a cave where, you guessed it, a dragon lives. The dragon, after noticing the villagers, sets their amassed pile of grass/plants on fire. The camera then pans away to show them running back to town, with steaming pipes leading from the cave to the village. What do the pipes lead to you might ask? An above-ground jacuzzi built right behind their thatch hut. Wow.
The narration then tells us that:
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10 Cane Rum Super Premium Films

August 12, 2008 in Commercials, Funny, International | Permalink

Three years ago Moet Hennesy’s newly created rum brand, 10 Cane Rum, partnered up with Mother NY to kick-start their branding effort. Other than the design of the bottle, the agency was involved with every step of the process. From that initial meeting we saw a uniquely interactive website, brought to us from “The Trinidadian Ministry of Computers”, interesting copy, and a series of commercials dubbed 10 Cane Super Premium Films. In these original spots we were shown the various steps involved with growing, harvesting and bottling the 10 Cane rum, which got its name because sugar cane was traditionally harvested in bundles of 10 in Trinidad.

Mother has just recently finished shooting a whole new slew of video-shorts to add to the 10 Cane Super Premium Films collection. The first one, Big World, is shown above. This one is my favorite. All the spots have a French narrator with English subtitles, giving them an international feel that goes well with the way in which each commercial is presented. Most of them are also pretty damn funny (Another good one to check-out is Big Day).

From Mother NY regarding the recent additions:

With the latest edition of Super Premium Films, 10 Cane is now teaching us not how the rum is made, since they have already taught us this, but rather a glimpse into how 10 Cane is to be enjoyed when properly living the 10 Cane lifestyle. The films will make you laugh and they will make you cry. But mostly they will make you laugh because laughing is more fun than crying and rum is the most fun spirit around. [source]

Agency was Mother, NY with this series being created by Brandon Davis and Piers North (Copywriter/Art Director). Michael Aaron was the producer.

Linus Karlsson was the director with Greencard Pictures (Nick Kadner was the Line Producer and David Jacobson was the Camera Assistant). Luis Moreno was the editor with Jump (Where Jenna Louie and Dee Tagert are editorial/executive producers). The Mill was responsible for telecine (Damien Van Der Cruyssen was the colorist). Eddie Reina was the VFX artist from Manic and Jon Rekdal wrote the original music for this series (with Stephane Guyot as the Audio Mixer). Music production companies Kondor Music, Extreme Music and Music Orange all were involved in this campaign.

You can view the rest in the set (all seven) below.
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