Cute

Here is a touching new ad from Zales Jewelers coming out of good ‘ol Dallas, TX. Created by The Richards Group, this spot shows us a very clever way of asking your girlfriend if she will marry you. I liked this ad, it took a unique approach to conveying the emotions typically attached with being in love, the whole time still maintaining their brand objective (sell diamonds). Cheers!

Something cool about this spot is also the song that was used. It’s called Don’t Forget Love by Robert Francis and get this, was an original romantic ballad written specifically for this commercial. Nicole Dionne, CD and EP for PrimalScream Music had this to say about Robert:

I knew that Robert was the ideal choice to elicit the emotional overtones of the spot. He is an incredibly talented songwriter and his authentic, acoustic style perfectly captures the raw emotion and longing required to underscore the visuals.

Mike Duckworth and Terence Reynolds were the Copywriter/Art Director team from The Richards Group for this piece along with Agency Senior Producer David Rucker.

Ray Dillman from MJZ was the Director alongside Pieter Vermeer as the DP. Jeff Scrutin and Phillip Ruddy were the EP/Producer for the project.

Jack Waldrip from Charlie Uniform Tango was the Editor with Mary Alice Butler as the Editorial EP. Telecine was Co3 with Stefan Sonnenfield as the Colorist. Post Effects were also by Charlie Uniform Tango and featured Joey Waldrip as the Vfx/Interno Artist (Lola Lott was the EP). Scott Burton was the music producer for PrimalScream Music working with Sound Designer Scott Burton. Russel Smith did all the audio post work.

For all the parents out there who’ve dealt with signal interference on your baby monitors, how sure are you that it wasn’t just your baby?
Here’s a new spot from Philips that shows us what might be happening with some pretty smooth looking Vfx. I’m digging the baby’s hand jesters, it looks like he’s really getting into it!

Produced by Chris Lapham and Deborah James from DDB, London this :30 second commercial was directed by Johnny Maginn from Mustard, London. Simon Eakhurst was the production company producer and featured Mark Emberton as the Director of Photography. Sponcer Ferszt was the Editor from Smoke & Mirrors.

This is a clever new campaign for Cadbury Schweppes owned sweets manufacturer The Natural Confectionery Company. It’s what would happen if you let a 10 year old with an over-developed sense of reality do the voice-over for his gummy-bears. Pretty funny if you ask me. The one shown above is named Raphael and we’re introduced to one hard dinosaur-head-ripping-off bear, or so he’ll have you believe. The other two in the set involve an army of mumbling pineapples and a trumpet loving gummy treat.

Bring on the trumpets!

Having never been to Australia, this is actually the first time that I’ve heard about this brand. Apparently their jellies are the most popular jelly product on Australian supermarket shelves [source]. Cool.

What’s a shame about this brand is their utter lack of interactive presence. If you visit their website you will think that you’ve somehow transported back to 1990 and are visiting a Geocities page made by your niece. Get with the times guys! You’re owned by Cadbury Schweppes, the least you could do is update your website, heck, get Cadbury to have the folks that did theirs design you one as well!

Matt Keon from Fallon, London was the Creative for this campaign with Gemma Knight as the Agency Producer. Tom Kuntz from MJZ was the Director with Neil Jordan as the Production Company Producer.

The other two, Trumpets and Mumble can be found below the fold:
Read the rest of this entry »