Cute

You are currently browsing articles tagged Cute.

Here’s a behind the scenes look at the making of Evian’s recent Roller Babies spot by Euro RSCG. You can see the finished product on my earlier post: Evian Turns The Cute Up To 11. I love it when agencies & production houses release ‘Making Of’ videos, keep them coming!

Tags: , ,

In the spirit of the previous post where we were faced with an onslaught of roller-skating babies I give you yet another attempt at using the cute factor to sell products & services. It’s a recent spot for Travelers Insurance featuring a worrisome puppy who goes to extreme lengths to safeguard one of his bones.

And with that I want to wish you all a happy and safe 4th of July weekend!

Credits:

Client: Travelers Insurance
Title: Prized Possession
Agency: Fallon, Minneapolis
Creative Directors: Scott O’Leary, Ryan Peck
Art Director: Scott O’Leary
Copywriter: Ryan Peck
Head of Production: Vic Palumbo
Executive Producer: Kate Talbott

Production Company: Epoch Films, Los Angeles/Rattling Stick, London
Director: Daniel Kleinman
Executive Producer: Jerry Solomon
Producer: Johnnie Frankel
DP: Franz Lustig

Editorial: Cut + Run
Editor: Steve Gandolfi
Managing Director: Michelle Burke
Producer: Carr Schilling
Assistant Editor: Isaac Chen

VFX: MPC – Moving Picture Company LA
VFX Supervisor/Lead Flame Artist: Franck Lambertz
Managing Director: Mark Tobin
Head of Production: Andrew Bell
Producer: Allyson Nevil
Flame Support: Dan Sanders
Shake Support:Benjamin Davidson
Smoke Finish: Adam Frazier

Telecine: Company 3
Colorist: Matt Turner

Mix/Sound Design: Eleven Sound
Mix Engineer: Jeff Fuller

Music: “Trouble”Ray LaMontagne

Tags: , , ,

Evian’s latest commercial to come out of the BETC Euro RSCG, Paris office takes the age-old advertising practice of using cute babies to help move merchandise to a whole new level in this :60 second spot. In a stunning display of animation/3D design, a group of babies skate around to Dan the Automator’s version of hip-hop classic, Rapper’s Delight (originally recorded by the Sugarhill Gang).

Credits:

Agency: BETC Euro RSCG, Paris
Founder/Global Creative Director: Rémi Babinet
Art Director: Agnès Cavard
Assistant Art Director: Gregory Ferembach
Copywriter: Valérie Chidlovsky
Agency Producer: Fabrice Brovelli

Production Company: Partizan, Paris
Director: Michael Gracey

Music: “Rapper’ s Delight” by Dan the Automator

Tags: , , , ,