cutwater

Here’s a new addition to the Cutwater created Levi campaign where a woman puts on jeans that aren’t just good looking, they’re a knockout…literally. The joke that came with it was they hoped to never run into Levi’s version of a ‘bomb-shell.’

I especially like the end where she finally meets her match. I am not advocating violence, especially against women, but it was a fitting (no clothes pun intended) end to this story.

Marty Senn was the Cutwater Creative Director along with Executive Producer Jennifer Golub (Chuck McBride is the ECD).

Michael Haussman was the Director for HSI Productions and featured Paul Cameron as the Director of Photography (Michael McQuhae was the Executive Producer & Ron Mohrhoff was the Line Producer). Production Design was by Richard LaSalle.

Marco Perez was the Editor for Mad River Post, transfer was by Syndicate and Digital Domain was the Visual Effects House. Jason Cohon was the post-Producer with Andrew Elksner as the Supervisor. Music was by Human Worldwide.

Here’s a recent “viral” (that’s what they’re calling it) for Levi’s jeans from the folks over at Cutwater.

Jake Schreier was the Copywriter, Bill Spangler was the Assistant Producer and Jennifer Golub was the executive producer for Cutwater (where Marty Senn is creative director underneath the infamous Chuck McBride)

Jake Schreier and Steve Mottershead both directed this piece for Park Pictures. Woolgathering (cool name) did the visual effects which meant that Steve Mottershead was the lead flame (Hardave Grewal was the assistant flame). Jeremy Westphal did the puppeteering and Leslie McCartney was the post-production supervisor.

Btw, in case you were wondering what woolgathering means:

woolgathering \WOOL-gath-(uh)-ring\, noun:

Indulgence in idle daydreaming.

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Woolgathering derives from the literal sense, “gathering fragments of wool.”