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Yesterday Facebook rolled out a new search platform for a select test-group which allows for real-time searching of recent news, profile and status updates. Although this undoubtably has been in the works for quite some time now,the recent events involving the Iranian elections and the DOJ asking Twitter to delay a scheduled down-time probably helped push this release out the door.
With the new search feed Facebook also plans on releasing what TechCrunch has dubbed, ‘The Everyone Button.’ Bypassing Facebook’s 25+ different privacy settings, this button would allow anyone the ability to release a message or update that would automatically be shared in the main public stream.

Everyone seems to be chattering away about whether or not it will have an effect on Twitter’s current role in being a hotspot for sharing late-breaking news but personally I doubt it. The two platforms offer drastically different use-patterns not to mention are composed of very different core-users. While Twitter might be the top choice for sharing newsworthy updates with the public, Facebook is quickly becoming the answer to everyday instant messaging with their Facebook Connect service. Within the last month Facebook Connect has been added to a wide range of sites from YouTube, Xbox Live, Nintendo DSi and most recently the Washington Post. It’s even been reported that Zynga has been pushing Apple to build the service into the next iPhone update. They’ve already had a million simultaneous users on the platform and that number is still rapidly rising.

As far as I’m concerned, trying to pit Facebook up against Twitter is like comparing apples and oranges, they just aren’t in the same categories. The real winner will be whoever finds a way to aggregate the best of both platforms into one cohesive service/application. If I had to guess I’d say that this will probably have to do with the usage of XMPP to connect not only the features found in applications but also the push/pull messaging systems that we undoubtably can’t live without.

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Last May Burger King started selling a new item called the ‘Angry Whopper’ in most of their European fast-food locations. The new menu item was received fairly well by the general public which meant that it was only a matter of time before it crossed over to North America. Well fast-food fans, your wait is over because the ‘Angry Whopper’ can now be found at all US Burger King locations starting this month.

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So now what is an Angry Whopper? Well, it’s a regular Whopper but with spicy onions, jalapeƱos, pepper jack cheese, bacon , tomatoes, lettuce, mayonnaise and a spicy “Angry Sauce.” Tasty. Anyhow, the spot featured above takes on the typical Crispin Porter + Bogusky pattern of using humor to help sell burgers, in this case showing us why the onions used in the Angry Whopper are so spicy.

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As part of their initial campaign for the European release, Burger King created a micro-site where you can fill out an “Angry-Gram” to send to people who annoy you (in order to let them know just how annoying you think they are), it can be found over at www.angry-gram.com. They also have been airing a few spots to support the campaign in various countries. The most interesting that I’ve come across air in the UK and in Germany. The German one is quiet….umm….’interesting.’

Burger King – Angry Whopper (UK):

Burger King – Angry Whopper (Germany):

As for the more recent US launch, Burger King has just released a Facebook application called the Whopper Sacrifice. Basically what they promise is a coupon for a free Whopper if you ‘unfriend’ 10 of your current Facebook buddies. What’s the catch? This application will have to inform each of those unlucky victims that you have unfriended them in order for you to complete the offer and receive your coupon. Not only that but it adds a little salt to the wound by letting them know that it was all because you would rather have a free Whopper than them as a friend – What a brilliant idea! It combines word-of-mouth marketing with social media in a way that encourages users to spread the application across their online communities. It’ll be interesting to see the analytics on how well this application does in a month or so… i’ll post the results once I receive them. According to their website (at 10:05AM EST on 1/11/09), 158341 “Friends” have already been sacrificed for the sake of free food. It would also be interesting to see how many of those friends were immediately re-added after the coupon was delivered and how many remain friendless.

Burger King has also purchased advertising on the Google Search Network for Angry Whopper related terms:

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Quiet an expansive campaign for a new burger…

Thanks to So Good Blog for the info on the EU release

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