football

Here’s the latest to come out of Wieden + Kennedy for Nike, titled “Fate.” All I can say is ‘wow.’ This commercial makes me wish I was 16 again and playing high school football. Both the segues and the soundtrack are absolutely seamless!

Jason Bagley and Ryan O’Rourke were the Copywriter/Art Director team for this piece along with Matt Hunnicutt and Juliana Montgomery as the Sr. and Associate Producers.

David Fincher from Anonymous Content was the Director along with Emmanuel Lubezki as the DOP. Angus Wall from Rock Paper Scissors was the Editor with CL Weaver as the Post EP (Michael Goble was the Post Producer). VFX was by Asylum and featured sound design by Ren Klyce from MOS. Last but not least, Loren Silber did the mixing at Lime (Jessica Locke was the Mix Producer).

Nike recently teamed up with Dick’s Sporting Goods for a series of commercials featuring various professional athletes.

In the one shown above, Mannequin, we get to see Glenn Dorsey, defensive tackle for the Kansas City Chiefs, school a Dick’s Sporting Goods employee on what a football player really looks like.

Another in the series features Darren McFadden instructing a young player how to properly choose cleats (shown below the fold along with credits).
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