HP

You are currently browsing articles tagged HP.

This is one of the coolest outdoor exhibits i’ve seen in a long time…I only wish it wasn’t all the way in London so I could see it up close in person.

This is the HP ePrint & Tron: Legacy Experience live projection mapping on the roof of the QEH on London’s Southbank. It was created with 6x18k projectors onto a massive projection canvas that was somewhere in the ballpark of 50m wide by 20m tall. An 8k D&B sound rig provided the killer audio taken from snippets of the movie soundtrack (Written and Recorded by none other than Daft Punk).

Here’s an overhead shot to get a better gauge of the massive scale of this audio/video exhibit:
The roof of the QEH with the Tron projection mapping

Creative shop Guided Collective along with Flat-e/Seeper (who did the animation & projection mapping) and Si Begg (responsible for the sound design & re-hashed elements from the Tron:Legacy OST).

More pics can be viewed here: http://bit.ly/icJ3mm
A much shorter trailer for the project can be seen here: http://vimeo.com/17283195

Share

Tags: , , , , , ,

Psyop’s at it again with their latest look in the life of Kevin Garnett as a continuation in the popular HP campaign by Goodby, Silverstein & Partners. This time they’re promoting their thin dv2 notebook along with a contest giving you a chance to win tickets, hotel and airfare to see the Celtics play in Boston as well as an away game in a not-yet-announced West Coast city.

Credits:

Client: HP
Spot Title: Kevin Garnett All-Arounder

Agency: Goodby, Silverstein & Partners
Co-Chairman, Creative Director: Rich Silverstein
Creative Director: Steve Simpson
Creative Director: Will McGinness
Senior Art Director: Dino Spadavecchia
Senior Copywriter: Alex Flint
Producer: Todd Porter
Assistant Producers: Christine Oh, Jessica Mehl
Group Account Director: John Coyne
Account Director: Melissa Nelson
Account Manager: Nick Pacelli

Production Company: Psyop
Director: Psyop
Psyop Creative Directors: Todd Mueller, Kylie Matulick
Executive Producer: Neysa Horsburgh
Live Action Producer: Michael Angelos
Director of Photography: Max Malkin
Production Designer: Floyd Albee

Design/Animation/Visual Effects: Psyop
Psyop Creative Directors: Todd Mueller, Kylie Matulick
Executive Producer: Neysa Horsburgh

Producer: Kim Wildenburg
Lead Technical Directors: David Chontos, Kyle Cassidy
Designers: Alex Hanson & Joseph Chan
3D Artists: Terry Shigemitsu, Petrik Watson, Todd Akita, Colin Cromwell, Yvain Gnebro, Joon Seong Lee, Stefano Dubay
Flame: Alex Kolasinski & Chris DeCristo

Compositor: Shawn Berry

Editor: Patrick Griffin, Arcade Edit

Music: The Rumor Mill, Josh Ralph
Sound Design: 740 Sound design, Eddie Kim, Andrew Tracy

Final Mix: Lime, Rohan Young, Joel Waters

Share

Tags: , , , ,

To showcase HP’s environmentally friendly solution for 3M’s printing problem, Goodby Silverstein & Partners has created a four-part series to air on HP’s Enterprise Services portal.

Using stop-motion photography in combination with live-action shots, director Bucky Fukumoto shows us a pretty cool series using 3M’s Post-Its to help tell the story.

Here are the other three parts in this series:
Read the rest of this entry »

Share

Tags: , , , , , ,

« Older entries