This is a good break from the recent series of H3 ads where the participants run out to buy a Hummer after feeling inadequate for one reason or another. Personally, I hate those spots. I think that they have a negative effect on making people interesting in purchasing their product. It labels all Hummer owners as being wimps trying to make up for the fact that they get walked all over in life. But not with this spot.
Now it might just be because the Great Escape is one of my all-time favorite movies, or that there is a cameo from Steve McQueen’s son at the end, but I think that this ad is great. It doesn’t do much for selling Hummers, but as far as cinematography goes, it’s a winner in my book.
From their press-release:
“The goal of Escape, was to show how the H3 inspires people to break free from their hectic and confined daily routine, explains Megan Stooke, HUMMER marketing director.”
Kudos go out to Modernista! Boston and director Fredrik Bond from MJZ.
The best part is when they see their “fallen comrade” running towards them in a dress at the end. Good stuff.
View the shorter(60 second) spot here - Hummer - Great Escape (:60 Second Version)
