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If This Is How Canadians Riot I’m Moving

June 16, 2011 in Event, Interactive, Outdoor | 3 comments

6/17/11 UPDATE #2
The news source that corrected me the first time turned out to be WRONG!! They interviewed the father, the kid is from australia and yes, they were going at it.. Way to go!!

CORRECTION: Everyone has been sharing this pic thinking it’s a romantic photo in the middle of a riot. I have just learned that no. She had been stabbed. Yes, STABBED. He was consoling her. Someone stabbed her over a hockey game. A GAME!!! That disgusts me.

Seriously. Now that’s the kind of rioting we need to see more of… I guess the stereotype about Canadians is true… they really…ohh wait.. nah I know a few that aren’t as nice as the stereotype about them is,… but this is the most romantic riot i’ve ever seen. This is how riots should be like.

[img has been shared so much i don't know the source my apology]

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HP and Tron: Legacy Live Projection Mapping

December 3, 2010 in Advertising as Art, Alternative Advertising, Animation, Cool, Eye Candy, International, Music-Soundtrack, Outdoor | Permalink

This is one of the coolest outdoor exhibits i’ve seen in a long time…I only wish it wasn’t all the way in London so I could see it up close in person.

This is the HP ePrint & Tron: Legacy Experience live projection mapping on the roof of the QEH on London’s Southbank. It was created with 6x18k projectors onto a massive projection canvas that was somewhere in the ballpark of 50m wide by 20m tall. An 8k D&B sound rig provided the killer audio taken from snippets of the movie soundtrack (Written and Recorded by none other than Daft Punk).

Here’s an overhead shot to get a better gauge of the massive scale of this audio/video exhibit:
The roof of the QEH with the Tron projection mapping

Creative shop Guided Collective along with Flat-e/Seeper (who did the animation & projection mapping) and Si Begg (responsible for the sound design & re-hashed elements from the Tron:Legacy OST).

More pics can be viewed here: http://bit.ly/icJ3mm
A much shorter trailer for the project can be seen here: http://vimeo.com/17283195

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Snickers – Movember Billboard

November 5, 2010 in Alternative Advertising, charity, Cool, Event, International, Marketing With A Twist, outdoor | Permalink

Snickers - Movember 2010 Billboard

Well folks, we’re almost a week into Movember so I thought i’d share a recent billboard produced by Colenso BBDO, Auckland for Snickers to help promote Movember and Prostate Cancer Research. If you haven’t heard of it before, Movember’s a great charity that started a few years ago in Melbourne, Australia but is now international with over 255k members participating. Mo Bros and Mo Sistas who sign up for the event try to raise donations by participating in mustache-related promotions, antics as well as parties & events. Last year alone we raised over $42 million during the charity drive and this year we’ll hopefully push past $50m. The rules are simple – You start out on November 1st clean-shaven and aren’t allowed to shave (minus mustache related trimmings) for the entire month. It’s a whole lot of fun not to mention it benefits a great cause.

If you’re in the charitable mood I encourage you to donate a couple of bucks (even a $2 donation would be put to good use!) at my Movember Donation Station. Thanks!

Credits:

Client: Mars
Agency:Colenso BBDO, Auckland

Nick Worthington ( Executive Creative Director)
Steve Cochran ( Creative Director)
sarah Longworth ( Art Director)
Mick Stalker ( Copywriter)
Rob Linkhorn ( Producer)
Kevin Hyde ( Retoucher)

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