Here’s a new one for Coca Cola named The Hidden Formula from agency Santo in Buenos Aires. No comment…it’s just too weird.
Credits:
Client: Coca-Cola
Title: Hidden Formula
Agency: Santo, Buenos Aires
General Creative Directors: Maximiliano Anselmo - Sebastián Wilhelm - Pablo Minces
Art Director: Maximiliano Anselmo
Copywriter: Pablo Minces
Agency Producer: Ezequiel Ortiz
Production Company: Bent Image Lab, Portland
Director: David Daniels, Ray Di Carlo
Music: Swing Music
TCCC Project Lead: Marina Palma
Over the past two years, Stella Artois has consistently impressed me with their advertising campaigns. Whether it’s the work airing here in North America or any of the campaigns found across Europe, there is always something clever about the creative that they use.
In this piece we watch two Italian brothers fight to win a tandem bike race as a tribute to the memory of their father. After disaster strikes, they find themselves faced with a challenging decision, continue the race after fixing their tire or retire to the bar for a pint. You can guess which option they choose, complete with an ending that leaves you smiling.
This ad was conceptualized by Christina Yu and Joseph Bonnici from Lowe London & Lowe Roche, Toronto (With Ben Roberts as the Agency Producer).
Dougal Wilson directed this piece for Blink, London with Ciska Faukner as the Producer and Jan Velicky as the DOP. MPC, London was the post production house with telecine by Jean Clement. Tom Harding was the VFX Supervisor for the work done by Michael Gregory.
For all the parents out there who’ve dealt with signal interference on your baby monitors, how sure are you that it wasn’t just your baby?
Here’s a new spot from Philips that shows us what might be happening with some pretty smooth looking Vfx. I’m digging the baby’s hand jesters, it looks like he’s really getting into it!
Produced by Chris Lapham and Deborah James from DDB, London this :30 second commercial was directed by Johnny Maginn from Mustard, London. Simon Eakhurst was the production company producer and featured Mark Emberton as the Director of Photography. Sponcer Ferszt was the Editor from Smoke & Mirrors.
