It is copywriting like this that gives me hope for the future of advertising. Warm and with a hint of playfulness, the narration for this McDonalds spot is simply beautiful. A tip of the hat goes out to creative-pair Tony Malcolm & Guy Moore from Leo Burnett London for dreaming up this piece.
Credits:
Agency: Leo Burnett, London
Client: McDonald’s
Creative Director: Jim Bolton
Copywriter: Tony Malcolm
Copywriter: Guy Moore
Art Director: Guy Moore
Art Director: Tony Malcolm
Agency TV Producer: Graeme Light
Production Company: Moxie Pictures
Director: Neil Gorringe
Editor: James Rosen
Editorial Company: Final Cut
Post Production: MPC
Audio Post Production: Wave
