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Playboy Goes Mad

August 10, 2009 in Advertising as Art, Alternative Advertising, Branding, Cool, Interactive, Magazine, Online Advertising, Vintage | Comments closed

Playboy.com MadMen Redesign

In a clever full-brand media buy, AMC’s Mad Men have taken over the Playboy.com homepage & archive sections in it’s entirety. I don’t know which side approached the other first for this promotion but it was a smart move on Playboy’s part. Not only does the brand have a high distinction with the era but caters to the stereotypical fan of the award-winning television series set in the early 1960’s New York. Some of the content promoted on the themed redesign include photos of the cast ‘frolicking’ with bunnies on the Playboy lawn in addition to articles revisiting actual Playboy content from the era. With the season premier just around the corner AMC seems to be pulling out all the stops in preparation. Other promotions include madmenyourself.com, a website allowing visitors the ability to create their own custom Mad Men avatars, a Bananna Republic casting call for user-submitted photos of your best Mad Men attire and also Mad Men themed events all around New York city.

If you’re in the least bit interested in catching the unique redesign of playboy.com, you might want to check it out soon as it’s only supposed to last for today only (Monday, Aug. 10th).

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Twitter and Mad Men Reunited At Last

August 28, 2008 in Celebrity, PR Nightmares, behind the scenes | Comments closed

Mad Men and Twitter Reunited

Good news for all you Mad Men fans, you’re favorite stars are back on Twitter!

Apparently AMC, acting on advice from their interactive agency Deep Focus, has changed their minds and allowed Twitter.com to reactivate their accounts. I’m willing to bet that the “advice” given involved a lot of yelling, sighs and forehead hitting. Congratulations guys..you saved your client from alienating their brand from the very customers who were evangelizing it.

You can read about AMC’s initial decision to have Twitter.com suspend the fan-created accounts on my earlier post found here.

Thanks go out to Silicon Alley Insider and Daniel Terdiman from cnet for the update.

Welcome back Don & Peggy!

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AMC Has Twitter Suspend Mad Men Accounts

August 26, 2008 in Branding, Celebrity, Guerilla, Interactive, Marketing With A Twist, PR Nightmares, social media | 5 comments

Twitter and Madmen Equal Fail

Twitter is buzzing with the news that last night the Twitter accounts for Mad Men characters Don Draper (@don_draper) and Peggy Olson (@peggyolson) were taken down. At first the outrage was pointed towards the folks over at Twitter, with reports stating that it was because these accounts fall under their new spam restrictions – The accounts were not real people saying real things (yet all were promoting a similar product).

Twitter employees fired back that it wasn’t their initiative, but rather a Digital Millennium Copyright Act (DMCA) takedown notice issued by AMC. Apparently these twitter accounts were NOT all part of a marketing campaign for the show! I will say this, each of the accounts (there’s more than just Don and Peggy on Twitter) seems to have stuck to the character they were portraying. While AMC has the legal right to protect their brand, why ruin a good campaign? Especially one that is free?

Ben Kessler found the rest of the cast who had Twitter accounts and posted them on his blog. They are:

  • Don Draper
  • Peggy Olson
  • Roger Sterling
  • Pete Campbell
  • Joan Holloway
  • Paul Kinsey
  • Sal Romano
  • Bertram Cooper
  • Bobble Barrett

    • and

  • Peggy_Olson?

    • – Apparently a new Peggy Olson account has been created, this time with an underscore in her name. One of her first ‘tweets’ was in regards to the account suspension:

    Peggy_Olson Mad Men Twitter Response

    MG Siegler from VentureBeat was the first to report of the DMCA takedown:

    Twitter has responded back to me on the issue. Apparently it wasn’t a spam issue at all, but rather a Digital Millennium Copyright Act (DMCA) takedown notice that Twitter’s support team responded to, co-founder Biz Stone tells me. I guess AMC didn’t like others playing the roll of its Mad Men characters besides the actors who play them on TV.

    I wonder if this was the inspiration for the influx of fake Mad Men accounts (taken from SomeEcards.com):
    mad men greeting card

    I don’t think this is the end of this story….

    UPDATE! Mario Parisé from the StrategicText blog has come forward to reveal that he has been twittering under the Paul Kinsey (@paul_kinsey) account. It is still (as of 12:45pm EST) online. He’s got a great post about it over on his site. Go check it out.

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