It is copywriting like this that gives me hope for the future of advertising. Warm and with a hint of playfulness, the narration for this McDonalds spot is simply beautiful. A tip of the hat goes out to creative-pair Tony Malcolm & Guy Moore from Leo Burnett London for dreaming up this piece.
Credits:
Agency: Leo Burnett, London
Client: McDonald’s
Creative Director: Jim Bolton
Copywriter: Tony Malcolm
Copywriter: Guy Moore
Art Director: Guy Moore
Art Director: Tony Malcolm
Agency TV Producer: Graeme Light
Production Company: Moxie Pictures
Director: Neil Gorringe
Editor: James Rosen
Editorial Company: Final Cut
Post Production: MPC
Audio Post Production: Wave
Here’s an interesting new spot for McDonalds entitled, No Fry Left Behind. That guy should really clean the inside of his car more frequently, especially if he’s going to let his friends eat off the floor! See for yourself, it’s so bad that a new breed of super-small mutant humans lives between his seats.
Gordon West and Kevin Goff were the Art Director and Copywriter duo who came up with this spot for DDB, Chicago. With Tim Godsall from Biscuit Filmworks USA as the Director and Jeff Cronenweth as DP, it also features Matthew Wood from The Whitehouse as the Editor. Prime Focus, London was the xFX house used to bring the ‘little people’ to life for this piece.
Credits:
Agency: DDB, Chicago
Group Creative Director: Bill Cimino
Copywriter: Kevin Goff
Art Director: Gordon West
Production Manager: Joann Baker
Executive Director of Integrated Production: Diane Jackson
Associate Producer: Jessica Dana
Production Company: Biscuit Filmworks USA
Director: Tim Godsall
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
DP: Jeff Cronenweth
Line Producer: Karen O’Brien
Editorial: The Whitehouse
Editor: Matthew Wood
Executive Producer: Kristin Branstetter
XFX/FINISH: Prime Focus, London
Account Handler: Amanda Duncan
Creative Director: Derek Moore
Senior Producer: Jordan Andreopoulos
Line Producer: Sara Beckman
Shoot Supervisor: Mike Fink
Telecine Grade: Tareq Kubaisi
Flame Artist: Tim Davies, Pete Young, James Maclachlan
CGI: Josh George, Adam Seeley
Sound Design and Mix: Johnnie Burn @ Wave Studios, London
Music: Tonic
Executive Producer: Susan Stone
Perfect for anyone who’s ever walked into a McDonalds with the intentions of eating a McGriddle only to find that they have already stopped serving breakfast. Now you’ll always know which meal they’re serving. Leo Burnett, with help from an engineer friend, has created this outdoor billboard which also acts as a sun dial. So cool in fact, it is even getting press coverage. Apparently there was an extensive search that took place in order to find a ‘board with the right amount of sun exposure.
Another example of a billboard that utilizes the sun to get a message across can be found here.(courtesy of Reid Sorenson)
