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HP and Tron: Legacy Live Projection Mapping

December 3, 2010 in Advertising as Art, Alternative Advertising, Animation, Cool, Eye Candy, International, Music-Soundtrack, Outdoor | Permalink

This is one of the coolest outdoor exhibits i’ve seen in a long time…I only wish it wasn’t all the way in London so I could see it up close in person.

This is the HP ePrint & Tron: Legacy Experience live projection mapping on the roof of the QEH on London’s Southbank. It was created with 6x18k projectors onto a massive projection canvas that was somewhere in the ballpark of 50m wide by 20m tall. An 8k D&B sound rig provided the killer audio taken from snippets of the movie soundtrack (Written and Recorded by none other than Daft Punk).

Here’s an overhead shot to get a better gauge of the massive scale of this audio/video exhibit:
The roof of the QEH with the Tron projection mapping

Creative shop Guided Collective along with Flat-e/Seeper (who did the animation & projection mapping) and Si Begg (responsible for the sound design & re-hashed elements from the Tron:Legacy OST).

More pics can be viewed here: http://bit.ly/icJ3mm
A much shorter trailer for the project can be seen here: http://vimeo.com/17283195

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B.C. Cancer Agency – Eye of The Cervix

June 17, 2009 in Alternative Advertising, Commercials, International, PSA | Permalink

This has got to be making first dates all across Canada a little more awkward, it’s a public service announcement named Eye of the Cervix from the B.C. Cancer Agency promoting their Cervical Cancer Screening Program. It’s current showing along with movie trailers in theaters all across Canada. Brent Wheeler and Rob Sweetman were the Copywriter/Art Director duo from Cossette, Vancouver who came up with this one (Steve Gordon was the Director).

Credits:

Title: Eye of the Cervix
Client: B.C. Cancer Agency / Cervical Cancer Screening Program
Agency: Cossette, Vancouver
Creative Directors: Rob Sweetman, Bryan Collins
Copywriter: Brent Wheeler
Art Director: Rob Sweetman
Agency Producer: Freda Chan

Director: Steve Gordon
Production Company: Slim Gin, Vancouver
Director of Photography: Steve Gordon
Line Producer: Sarah Duncan
Executive Producer: Debby Jenkins

Editorial: Ian Jenkins, Tonic Post, Vancouver
Music and Sound Design: Wave Productions, Vancouver
Visual Effects: Tonic Post, Vancouver

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Strongbow – Bowtime

June 2, 2009 in Commercials, Cool, International | Permalink

Here’s a great new spoof on a memorable scene from Braveheart promoting Stongbow cider. Even day-workers need an inspirational speech every now and then…and this provides just that.

Produced by Benji Howell from Outsider, London along with St Luke’s, London. James Rouse was the Director for this piece with Julian Vizard, Alan Young, Enrique Reija, Borja Alvaraz and Tim Collins as the creatives.

Credits:

Agency: St Luke’s, London
Creatives: Julian Vizard, Alan Young, Enrique Reija, Borja Alvaraz, Tim Collins
Agency Producer: Jessie Middleton
Production Company: Outsider, London
Director: James Rouse
Producer: Benji Howell
DP: Alex Melman
Editing House:
Editor: Art Jones @ Work Post
Post-Production: MPC/London

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