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B.C. Cancer Agency – Eye of The Cervix

June 17, 2009 in Alternative Advertising, Commercials, International, PSA | Comments closed

This has got to be making first dates all across Canada a little more awkward, it’s a public service announcement named Eye of the Cervix from the B.C. Cancer Agency promoting their Cervical Cancer Screening Program. It’s current showing along with movie trailers in theaters all across Canada. Brent Wheeler and Rob Sweetman were the Copywriter/Art Director duo from Cossette, Vancouver who came up with this one (Steve Gordon was the Director).

Credits:

Title: Eye of the Cervix
Client: B.C. Cancer Agency / Cervical Cancer Screening Program
Agency: Cossette, Vancouver
Creative Directors: Rob Sweetman, Bryan Collins
Copywriter: Brent Wheeler
Art Director: Rob Sweetman
Agency Producer: Freda Chan

Director: Steve Gordon
Production Company: Slim Gin, Vancouver
Director of Photography: Steve Gordon
Line Producer: Sarah Duncan
Executive Producer: Debby Jenkins

Editorial: Ian Jenkins, Tonic Post, Vancouver
Music and Sound Design: Wave Productions, Vancouver
Visual Effects: Tonic Post, Vancouver

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Strongbow – Bowtime

June 2, 2009 in Commercials, Cool, International | Comments closed

Here’s a great new spoof on a memorable scene from Braveheart promoting Stongbow cider. Even day-workers need an inspirational speech every now and then…and this provides just that.

Produced by Benji Howell from Outsider, London along with St Luke’s, London. James Rouse was the Director for this piece with Julian Vizard, Alan Young, Enrique Reija, Borja Alvaraz and Tim Collins as the creatives.

Credits:

Agency: St Luke’s, London
Creatives: Julian Vizard, Alan Young, Enrique Reija, Borja Alvaraz, Tim Collins
Agency Producer: Jessie Middleton
Production Company: Outsider, London
Director: James Rouse
Producer: Benji Howell
DP: Alex Melman
Editing House:
Editor: Art Jones @ Work Post
Post-Production: MPC/London

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Activision’s X-Men – Captivity (The Making Of Video)

May 26, 2009 in Commercials, Cool, International, behind the scenes, videogame | Comments closed

Making a commercial for a video game is hard enough, imagine having to make a spot for a game that is based on both a recent blockbuster movie release as well as a continuation of a comic-book character…needless to say Toy NYC and MJZ had their work cut out for them when they were approached by Activision to create the promo for the upcoming X-Men Origins: Wolverine video game release. As you have probably already seen (or at least read about in trade pubs or on twitter), their combined efforts resulted in a killer POV (point of view) video that has us seeing life through the eyes of Wolverine as he escapes from a Mexican prison. Taking camera angles similar to the ones used in current video-games, this promo involved live-action footage as well as a large amount of post-production work in order to staple together :30 seconds of adrenaline rush.

The above clip is the ‘Making Of’ video that MJZ and Toy shot while working on the piece. By the way, I wasn’t kidding about the Mexican prison part, if you watch the video you’ll see that they filmed the opening ‘break-out’ scene at an actual Mexican prison! Very cool location indeed.

The original spot Captivity is shown below.
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