While you’ve probably already seen this clever Old Spice campaign, there have been a few organic user mash-ups using this video that are actually pretty cool. One of them takes the copy from this “I’m on a horse” spot and combines it with a live acoustic performance of John Denver’s You Fill Up My Senses. This was recently seeded to YouTube courtesy of Emily and Matt from NoteChoice.com.
Using their words it’s:
The text of the most romantic video to the tune of the most romantic song.
Is it too early for nominating this as ‘best campaign of 2010?’
This doesn’t have much to do with the site other than I think its both powerful & well, outright cool. It’s a recently BAFTA nominated short by 23 year old director Luke Snellin titled Mixtape. This piece reminds me of the charm, allure and sheer power that mixtapes can have in connecting people though the sharing of music tastes (and sometimes added voice-over commentary). It also has a killer soundtrack of some favorites from the 60s and 70s. Some of my favorite tapes + later cds that held permanent spots in rotation were mixtapes given to me by friends and/or loved ones. I guess now that’s been replaced by having playlists on last.fm & itunes, though to me it’ll never be the same. Anyhow, enjoy!
U2 is at it again, this time lending their image and sound to help push Blackberry. The ad broke this past July 4 weekend and features the song “I Know I’ll Go Crazy (If I Don’t Crazy Tonight)” along with some special effects work that shows clips from their current 360 Tour. Similarities between the spot and various Apple commercials, including their Coldplay concert series, has been pointed out by TechCrunch. That aside, Blackberry hopes that this deal, secured last March, will lead to the release of the first mobile album by the band. More on the release of that album can be found on the official U2 Blackberry site.
This spot was brought to you courtesy of Arc Chicago and Alex Courtes from Partizan. Visual Effects were produced by MassMarket, NY.
Credits:
BlackBerry U2
Agency: Arc Chicago
VP Creative Director: Jim Paul
VP Creative Director: Dan Capuli
Executive Copywriter: Melinda Roenisch
Senior Producer: Nicky Furno
Art Director : Justin Tillich
Production Company: Partizan
Director: Alex Courtes
Executive Producer: Sheila Stepanek
Producer: R. Stephan Mohammed
Visual Effects: MassMarket, New York
Executive Producer: Rich Rama
Producer: Mariya Shikher
Lead Flame Artist: Nick Tanner
Flame Artists: Julian Ford, Aska Otake, Mark French, Tim Farrel, Joe Vitale, Jesper Nybroe, Dan Boujoulian
Designers: Jon Saunders, Anh Vu
Technical Directors: Joerg Liebold, David Barosin
Model/Texture Artists: Keith Kim, Jason Vega, Paul Liaw
Previz Artist: Ian Brauner
Roto Artists: David Marte, Carlos Rosario
Editorial: Union Editorial
Editor: Adam Jenkins
Executive Producer: Caryn MacLean
