music

Here’s the latest commercial for the upcoming Mercenaries 2 video game. The music selection is uniquely awesome. We’re so use to seeing combat games being dressed up with special effects and a dark soundtrack that this one immediately stands out….High School Musical style. Also, THIS IS THE DIRECTORS CUT! Enjoy! (Original “on-air” version is posted below)

Draft/FCB, San Francisco was the agency responsible for this spot with Dan Watson as the Senior Broadcast Producer.

The folks over at Shilo directed this spot with co-founder Jose Gomez as Creative Director. Gomez, along with Curtis Doss, was also Lead Designer. Nate Davies, Eugene Gauran Ed Laag, Jon Lorenz and Curtis were the 2D Animators. Tamir Sapir, Cody Smith, Blake Guest and George Longo did all the 3D Modeling. Blake Guest, Trentity DeWitt, Nate Davies and George Longo also did all the 3D Animation. Kiel Figgins, Blake Guest, Jorma Auburn and Bren Wilson did the Character Animation.

Santino Sladavic and Jake Hibler were the Executive Producer/Producer team for this piece with Dara Norris as the Sound Producer for Wojahn Bros Music. Scott and Rojer Wojahn were the composers for the on-air version of this cheery-yet-badass soundtrack. You may have noticed that the music used in the directors cut is different from what was used in the “on-air” version, it’s because the directors cut audio was created by a team from Beacon Street Studios. Special arrangements for that song’s use were made between Shilo and Beacon Street for that release.

Here’s the version that made it to broadcast -

Mercenaries 2 - Cash:

For Draft/FCB, Colin McRae is the ACD/CW along with ACD/AD Tony Vazquez. The Executive Creative Director at Draft/FCB is Matt Reinhard.

Updated credits courtesy of Darnell Works and Shilo

BBDOATL partnered with 1st Avenue Machine to create a flowery spot for AT&T’s “Celebrate Spring” campaign, which recently has been re-edited to incorporate the song DayDreamin’ by Lupe Fiasco (also featuring Jill Scott) in a push for their upcoming Mother’s Day specials. There hasn’t been much said about the above spot, nor the original version that can be seen at the bottom of this post, on youtube here: AT&T - Celebrate Spring (original version) or by visiting 1st Avenue Machine’s website other than the recent incorporation of the popular song (I’m not going to lie - I’m also a fan), however it’s been recently pointed out to me that this spot seems to have taken it’s concept almost entirely from the flash work featured on another advertising agency’s corporate website - Rapp Collins Worldwide. If you select the “News” link or almost any of their other sections (via the menu on the right or just by scrolling down) you’ll see what I’m talking about. It is eerily similar, especially in a few specific instances.

Here are a few screenshots of what I mean, judge for yourself:
[click for expanded view]

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Regardless, I enjoyed the spot, whether or not they used the work done over at Rap Collins’s website as inspiration can be up to you. The original ad was created by Patrick Herold (Copywriter and Associate CD) and Tim Zastera (Art Director and Associate CD) with Nicole Lundy as Senior Agency Producer for BBDOATL. No news on any specifics regarding who over at 1st Avenue Machine worked on this project, however they were the production company used.

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