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Blackberry Loves U2 (and maybe Apple too)

July 9, 2009 in Celebrity, Commercials, mobile, Music-Soundtrack | 1 comment

U2 is at it again, this time lending their image and sound to help push Blackberry. The ad broke this past July 4 weekend and features the song “I Know I’ll Go Crazy (If I Don’t Crazy Tonight)” along with some special effects work that shows clips from their current 360 Tour. Similarities between the spot and various Apple commercials, including their Coldplay concert series, has been pointed out by TechCrunch. That aside, Blackberry hopes that this deal, secured last March, will lead to the release of the first mobile album by the band. More on the release of that album can be found on the official U2 Blackberry site.

This spot was brought to you courtesy of Arc Chicago and Alex Courtes from Partizan. Visual Effects were produced by MassMarket, NY.

Credits:

BlackBerry U2

Agency: Arc Chicago
VP Creative Director: Jim Paul
VP Creative Director: Dan Capuli
Executive Copywriter: Melinda Roenisch
Senior Producer: Nicky Furno
Art Director : Justin Tillich

Production Company: Partizan
Director: Alex Courtes
Executive Producer: Sheila Stepanek
Producer: R. Stephan Mohammed

Visual Effects: MassMarket, New York
Executive Producer: Rich Rama
Producer: Mariya Shikher
Lead Flame Artist: Nick Tanner
Flame Artists: Julian Ford, Aska Otake, Mark French, Tim Farrel, Joe Vitale, Jesper Nybroe, Dan Boujoulian
Designers: Jon Saunders, Anh Vu
Technical Directors: Joerg Liebold, David Barosin
Model/Texture Artists: Keith Kim, Jason Vega, Paul Liaw
Previz Artist: Ian Brauner
Roto Artists: David Marte, Carlos Rosario

Editorial: Union Editorial
Editor: Adam Jenkins
Executive Producer: Caryn MacLean

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The Beatles: Rock Band Trailer

June 9, 2009 in Animation, Celebrity, Commercials, Cool, Eye Candy, Interactive, Music-Soundtrack, videogame | Permalink

David Griner from over at AdFreak just posted the trailer for The Beatles: Rock Band which is scheduled to come out on 9.09.09 (you can view a killer High-Def. version of it on their website) as a continuation of their successful line of other band-specific video game releases…and I have to say that this might finally mean it’s time for me to join the masses and buy the damn setup. Talk about a great job putting together a trailer for a video game! By the way, this trailer was directed by Pete Candeland, famous director of (amongst other things) the music videos for band The Gorillaz as well as the previous two Rock Band releases.

In this version you set out following the career path of The Beatles, starting with early on in the group’s history and leading you through their illustrious career unlocking new venues & songs in the chronological order that they were actually released. It also looks like they’ve dressed up the cut-scenes and instrument panel more so than the previous ACDC, Metallica and Aerosmith releases.

Anyhow, I thought some of you might like to see this clip if you haven’t already. I think it’s pretty cool where the technology is headed in the next few years, even further bridging the gap between in-game story lines and user interaction.

If you’re looking for more game footage, check this link out – www.thebeatlesrockband.com

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Heineken – Let A Stranger Drive You Home

April 28, 2009 in Commercials, Music-Soundtrack, PSA | Permalink

Heineken samples a Biz Markie favorite in this latest PSA/Commercial for the beer brand suggesting you keep drunk dialing the local retirement home until you convince someone there to come pick you and your posse of drunken friends up from the bar. This is one cool grandpa. I just wish mine was as big of a fan of early hip-hop as the one in this spot clearly is…

This was brought to you by w+k, Portland and the Jim Lasser Max Erdenberger/Ian Fairbrother (Art Director/Copywriter) duo. Stacy Wall from Epoch Films was the Director. Post production was primarily done at The White House and in case you don’t remember the name of the song, it’s Biz Markie – “Just A Friend.”

Credits:

Client: Heineken
Title: Let a Stranger Drive You Home
Agency: Wieden + Kennedy, Portland
Executive Creative Directors: Mark Fitzloff and Susan Hoffman
Creative Director: Joe Staples
Copywriter: Ian Fairbrother
Art Directors: Jimm Lasser Max Erdenberger
Agency Executive Producer: Ben Grylewicz
Agency Producer: Hayley Goggin
Associate Producers: Natalie Montgomery, Juliana Montgomery

Production Company: Epoch Films, New York
Director: Stacy Wall
Executive Producers: Mindy Goldberg, Doug Halbert and Charlie Cocuzza
Producer: Timory King

Editor: Lisa Gunning @ The Whitehouse
Assistant Editors: Rachael Connelly and Eileen Miraglia
Producer: Justin Kumpata

Post-Production: The Whitehouse
Executive Producer: John Myers
VFX Producer: Casey Conroy
Night-time Producer: Steve Tiseo
Online Editor/Flame Artist: Brian Shneider/Shelly Dutcher

Audio Post-Production: Lime Studios
Mixer: Loren Silber

Music: Agoraphone
Music Supervisor: Beth Urdang
Track: Biz Markie, “Just a Friend”

Talent: Christopher Lee, John Nicholas, Beth Levis, Alin Sumarwata, Timm Cooney

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