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Nike – The Chalk (with LeBron James)

Here’s a new spot for Nike by Wieden+Kennedy, Portland, featuring LeBron James, Anderson Varejao, JJ Hickson, Daniel Gibson, Greg Oden, Brandon Roy, LaMarcus Aldridge, Lil Wayne and Jamie Nared.

The song used is called Candyman by Cornershop. Very cool concept.

Credits:

Client: Nike
Title: The Chalk
Agency: Wieden+Kennedy, Portland
Creative Directors: Alberto Ponte, Tyler Whisnand, Jeff Williams
Copywriter: Caleb Jensen
Art Director: Taylor Twist
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Producer: Erika Madison
Production Company: Anonymous Content, Los Angeles
Director: Mark Romanek
Executive Producer: Dave Morrison
Producer: Aris McGarry
Head of Production: Sue Ellen Clair
Director of Photography: Adam Kimmel
Editor: Robert Duffy
Post-Production: Spot Welders
Post Producer: Carolina Wallace
Assistant Editor: Patrick Murphree
Audio Post-Production: Lime
Mixer: Loren Silber
Colorist: Siggy Ferstl @ Riot
Effects: Digital Domain
VFX Supervisors: Brad Parker, Vernon Wilbert
VFX EP: Karen Anderson
VFX Producer: Melanie LaRue
Senior Flame Artists: Chris De Cristo, Andrew Eksner, Jonny Hicks, Pilon Lectez
Talent: LeBron James, Anderson Varejao, JJ Hickson, Daniel Gibson, Greg Oden, Brandon Roy, LaMarcus Aldridge, Lil Wayne, Jamie Nared
Music: “Candyman” by Cornershop

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Lebron James and Nicole Scherzinger star in this funky new spot from w+k for Nike. Music credits can be found below.

Gotta love the dialogue:

Lebron: Now see what they smell like… they smell good?
Nicole: Ohhhhh they smell good.

Eward Harrison, Sasha Swetschinski and Desmond Marzette were the creatives responsible for this spot along with Ben Grylewicz and Endy Hedman as the Executive & Agency Producers. Brian Billow from Hungry Man was the Director with Nate Young as the Producer. Post production was by Filmcore with Charlie Keating responsible for all the post-audio.

The songs used in this spot are the Westchester Lady by Bob James and In The Mood by Tyrone Davis.

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Nike – Fate

Here’s the latest to come out of Wieden + Kennedy for Nike, titled “Fate.” All I can say is ‘wow.’ This commercial makes me wish I was 16 again and playing high school football. Both the segues and the soundtrack are absolutely seamless!

Jason Bagley and Ryan O’Rourke were the Copywriter/Art Director team for this piece along with Matt Hunnicutt and Juliana Montgomery as the Sr. and Associate Producers.

David Fincher from Anonymous Content was the Director along with Emmanuel Lubezki as the DOP. Angus Wall from Rock Paper Scissors was the Editor with CL Weaver as the Post EP (Michael Goble was the Post Producer). VFX was by Asylum and featured sound design by Ren Klyce from MOS. Last but not least, Loren Silber did the mixing at Lime (Jessica Locke was the Mix Producer).

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