nike

We Have Softball is the latest to come out of the Wieden + Kennedy, Portland office for Nike. Set to the Donna Fargo song, Happiest Girl in the Whole USA, we are shown a slow-motion montage of softball players in action. This is a great, upbeat spot for Nike, showcasing the camaraderie and dedication found only in team sports.

It ends with the line,

We have softball. You can have everything else.”

Stacy Wall directed this commercial for Epoch Films where Jerry Solomon is the Head of Production (Tammy Reich is Director of Photography). Lisa Gunning from The Whitehouse was the Editor (Justin Beere was the Assistant Editor) with Justin Kumpata as the Producer.

Jeff Payne mixed the audio with Eleven Sound. Gus Koven was the credited Sound Designer with Stimmung. Let’s also not forget Casey Conroy, another Producer along with Ring of Fire in charge of the Online/Effects. Mike Pethel and Matt Turner from CO. 3 did all the Color Correction. Maurie Enochson at Buck was credited with being behind this spot’s Tiles/Graphics.

Once again the song used in We Have Softball was:
Happiest Girl In The Whole World by Donna Fargo

W+K just launched a new campaign for Nike which features a television spot showcasing various athletic displays of “courage.” The video is accompanied by a page on Nike’s website - www.nike.com/nikecourage/

On the website I thought the video display was pretty neat - They tied-in the time mark on the video clip with the various events posted around the page so that as a new event appears in the video, the marker switches to give you an explanation of what occurred. You can also select an event with your courser to jump right to that description.

At the end of the video it prompts you to visit their YouTube page and submit your own version of “Courage.”

So far (Thu. night) the only video shown in the group is the same one from the Nike website. There are also only six members in the group and a few of them look like spam-accounts/fake.

This courage-montage was produced by Endy Hedman (Ben Grylewicz was the agency EP) with creative direction provided by Jelly Helm, Steve Luker and Hank Corwin.

Ralf Schmerberg directed this piece for @radical.media (With Ben Schneider and Donna Portaro as E/EP). Online credits are given to Vendetta Post, Audio post was done by “Lime and the song playing is called “All These Things That I’ve Done” by The Killers.

These ads have been all over the ‘net recently. Great looking campaign done by Nike to promote their sponsored Italian football players. I love it when advertising starts to look like art. Done by W+K, Amsterdam (CDs: Mark Hunter & Alvaro Sotomayor).

Here’s a rought translation (thanks to I believe in adv):