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Nike – Fate

October 9, 2008 in Celebrity, Commercials, Music-Soundtrack, Sports | Permalink

Here’s the latest to come out of Wieden + Kennedy for Nike, titled “Fate.” All I can say is ‘wow.’ This commercial makes me wish I was 16 again and playing high school football. Both the segues and the soundtrack are absolutely seamless!

Jason Bagley and Ryan O’Rourke were the Copywriter/Art Director team for this piece along with Matt Hunnicutt and Juliana Montgomery as the Sr. and Associate Producers.

David Fincher from Anonymous Content was the Director along with Emmanuel Lubezki as the DOP. Angus Wall from Rock Paper Scissors was the Editor with CL Weaver as the Post EP (Michael Goble was the Post Producer). VFX was by Asylum and featured sound design by Ren Klyce from MOS. Last but not least, Loren Silber did the mixing at Lime (Jessica Locke was the Mix Producer).

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Nike/Dick’s Sporting Goods – Mannequin and McFadden

September 5, 2008 in Celebrity, Commercials, Sports | Permalink

Nike recently teamed up with Dick’s Sporting Goods for a series of commercials featuring various professional athletes.

In the one shown above, Mannequin, we get to see Glenn Dorsey, defensive tackle for the Kansas City Chiefs, school a Dick’s Sporting Goods employee on what a football player really looks like.

Another in the series features Darren McFadden instructing a young player how to properly choose cleats (shown below the fold along with credits).
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Nike and Marvin Gaye – A New Team (National Anthem)

August 12, 2008 in Celebrity, Commercials, Legendary, Olympics | 4 comments

Taking the iconic video of Marvin Gaye singing the National Anthem at the 1983 NBA All-Star Game, Nike has recently released a new commercial/featurette splicing together clips of LeBron James, Kobe, J-Kidd and the rest of the American team with footage of Marvin from the All-Star Game. I remember being emailed the YouTube link of Marvin singing the National Anthem a few years ago and today it’s the most popular video on the site for the artist (over 1 million views).

In a press release from Nike, they explained their reason for choosing this unique version of the song attributing it to a move by the couch of our Olympic Basketball Team, Duke’s Mike Krzyzewski.

Coach K took a moment out of practice to share a version of the song with his players that, in its own right, made sports history…

To show support for the men that will represent us in Beijing, Nike Basketball brings Marvin, LeBron, Kobe, J-Kidd and the rest of the team together to pay homage to basketball, America’s game.

Nathan Goldberg and Shannon McGlothin were the Copywriter/Art Director team responsible for this idea for Wieden + Kennedy. Stacy Wall directed for Epoch Films along with Lisa Gunning editing for The Whitehouse (Justin Beere was the Assistant Editor). Jeff Payne from Eleven Sound mixed Marvin’s audio along with Gus Koven from Stimmung as the Sound Designer.

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