nokia

Nokia has recently been airing two new spots in the UK for their N-Series mobile phones. Created by Wieden + Kennedy, London both commercials feature strange animated headphones that embody whatever style of music that the phones, which are connected to the headsets, are playing. Supposed to represent completely different styles of music, the headsets are “pitted” against one-another in an animated battle. The one above is called Pop Princess vs. DJ and you can view the other commercial in the set below.

Nokia - Lips vs. Mindreader:

Ida Gronblom and Fabian Bergund are the Art Director/Copywriter team for this series along with Jon Chads as the Agency Producer. Tokyoplastic directed both of the spots with Picasso Pictures as the production company (Jane Bolton was the Executive Producer). Sam Lanyon Jones was the Editor with Finish TV as Post-Production. Sound Design was by Andrew Cope.

The song used for Nokia - Lips vs. Mindreader was Punk Rock Version of God by The Freelance Hellraiser (real name Roy Kerr).

The music used for Pop Princess vs. DJ was by Roy Kerr and Anu Pillai from Damunki (on the Brightside/Sony BMG label).

In a classic display of dry British humor, Nokia has produced a new campaign highlighting the geo-locating service found in their new Nokia Maps application (which apparently is now pre-installed on select Nokia phones). An intro video created to showcase the new service is shown above, but the rest of the campaign is called “Lost Characters” and includes several interesting webisodes, the first one entitled “Pirates.”

Equally strange are the other spots in the campaign, featuring both a lonely goth as well as a lost chicken.

The accompanying website for the campaign is pretty neat, created by Fat Man Collective and includes:

A range of online content all designed to show how new technology should be remarkably simple. A Personal Navigator in the introductory film shows the lost beginner how to use Maps, then specific Personal Navigators for the Runner/Cyclist/Driver/Walker in all of us show us how to get the most out of your chosen activity.

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Work Club was the agency used with Ben Mooge, Eloise Smith and Greg Mutton getting creative credits. Emmalou Johnson and Jo Dillon were the Agency Producers .Ben Whitehouse at Joy@RSA was responsible for the “Introduction” film shown above.

Richard Ayoade directed these commercials for Kog Industries. Post Production was completed by Framestore CFC with Adam Windmill as the Editor. Anthony Moore from Factory was responsible for the Audio Post Production with Adelphoi Music getting credit for the score.

The others in the series can be found below:
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