Here’s a recent Olympic-inspired commercial for the AT&T Yellow Pages. I guess being owned by an official sponsor has its perks. This commercial, which was conceived by AD/CW duo Bryan Pudder and Mark Ray from GSD&M Idea City, shows us a party where the hosts use random house-hold objects in the place of traditional party supplies. For example, the hosts use a framed wedding photo as a dip-container and one guest makes the mistake of using a dirty dust pan as a plate.
GSD&M Idea City was the agency responsible for this spot with Karen Jacobs as the Executive Producer (Steve Miller and Brent Ladd were the Group Creative Directors). Rocky Morton directed this spot for MJZ with Jon Hopp as the Editor.
Visa has been running a whole slew of commercials as part of their 2008 Olympic Games Go World campaign. Created by TBWA\Chiat\Day, they incorporate a microsite – www.visa.com/goworld/ – into the campaign that features the background story and video (including the commercials) of each of their selected “American Hero’s.” You can view all 10 athletes and their commercials below. Morgan Freeman, who just recently was injured in a car-crash, is the narrator for the entire campaign. Only the initial Michael Phelps commercial is included in this list as the second and third follow-up videos that were produced to celebrate his Olympic victories can be found here: Visa – Go World – The Michael Phelps Commercials
If you’re looking for any other commercials that aired during the 2008 Beijing Olympics (or are even just Olympic-Themed), go visit www.Olympic-Commercials.com. It’s a great resource for current Olympic advertising.
Here are the included athletes in the Visa – Go World campaign and their associated commercial: Read the rest of this entry »
Visa and TBWA\Chiat\Day’s creation, Go World< /em>, has been a widely talked about campaign celebrating Team USA in this years Summer Olympics held in Beijing, China. The most talked about of this series has been three commercials centered around Team USA swimmer Michael Phelps.
Visa first had a Michael Phelps spot as part of their over-all Go World campaign that was nothing out-of-the-ordinary compared to others in the series (as shown above). However after Michael Phelps won his 10th Gold Medal on August 12th in the 200 meter Freestyle, it made him a world-record holder for most Gold Medals won. No one in the history of the world has ever won as many Olympic Gold Medals as Michael Phelps has. To celebrate, immediately after airing Michael Phelps’ victory in the 200 Meter Freestyle, Visa aired a promo congratulating him on his accomplishments.
As Morgan Freeman narrates:
Congratulations Michael, on having won more gold medals than anybody…ever.
Visa – Go World – Michael Phelps – Congratulations:
TBWA\Chiat\Day has mentioned that the idea of a Visa ad commemorating the victory (if it happened) was something that they had conceptualized “as early as April.” They had already purchased the media in case they could use the concept even. Great job, especially for having to turn around the footage into a spot in less than 24 hours!
Shortly after that though, Michael Phelps shattered yet another world record by winning the 4X100 Meter Medley Relay, securing his 8th Gold Medal for the 2008 Summer Olympics. That’s more Gold Medals than anyone has ever won in any single Olympics! To celebrate, Visa aired the following spot shortly after showing his record-breaking performance.
Morgan Freeman once again narrates:
One Gold Medal is amazing. Two is, well, incredible. Three, practically unbelievable. But eight? Eight Gold Medals? Thats… thats, well, we’re going to need some new adjectives for whatever that is. Congratulations Michael.
