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How To Be A Billion Dollar Content Farm – Demand Media

August 17, 2010 in behind the scenes | 1 comment

Demand Media IPO

From the AuthorityLabs blog

Ever wonder how some of the webs most popular content driven sites do financially? Here’s an infographic pulled together by the folks over at AuthorityLabs which breaks down Demand Media, their holdings, how much they pay their freelance writers per article and best of all, the profitability behind the reported 5,700 articles & posts that are published daily on their network of high-profile sites like ehow.com, cracked.com and livestrong.com (to name just a few).

As reported by Demand Media, out of their network of over 10,000 freelance content creators, the average price per article is only a meager $15. Folks, that’s NOTHING! With around 86 million unique visitors per month (totaling around 550 million page views after re-visits) this means that those $15 posts are drawing in so much traffic that they’re able to generate an insane amount of capital, from both advertising networks as well as strategic partners who pay for the targeted traffic views.

According to their estimates, the content network alone is worth roughly $650 million dollars, and when combined with the rest of their holdings (including liquid assets around 33 million), it makes Demand Media a $1.83 billion dollar content network.

….and to think I was happy just being able to pay for the hosting fees from the meager ads on this website, damn!

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Skype Launches Click-To-Call Program in EU

October 6, 2009 in Alternative Advertising, Interactive, International, Online Advertising, marketing | Comments closed

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Skype just announced a new business spin-off of their popular VOIP service partnering with European Directories to offer free click-to-call services for their business listings (free to the consumer at least). Pretty much it takes your typical yellow pages a step further by allowing the user to connect directly to the service provider by clicking on a “Free Call” button attached to each listing. According to their press release, this will provide free consumer phone calls for up to 700,000 business across Europe. The most interesting part of this deal is that the Skype/European Directories partnership doesn’t end with just covering directory services. Skype plans on offering each company the ability to embed the “Free Call” button anywhere else on the web that their number is posted.

Is there a catch? Of course there is. In order for you to be able to use (or probably even see) the click-to-call button you will need to have both the latest version of Skype for Windows installed in addition to the latest Skype browser plug-ins. This now sounds more like a click-to-download promotion. Ouch.

I should point out that this isn’t even close to being a new idea, directories like Yext have been around since 2006 offering fully-loaded click-to-call advertising & directory services. Yext just recently was awarded $25 million dollars in funding after participating in the TechCrunch50 (they also broke this news story a few hours before the official Skype press release).

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The marriage of VOIP & Online Advertising is something that will soon be taking over the current way we interact with online ads with companies like Twilio & Voxeo leading the way by providing inexpensive developer platforms for creating IVR/VoIP solutions (and of course, really cool web-apps!)

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Playboy Goes Mad

August 10, 2009 in Advertising as Art, Alternative Advertising, Branding, Cool, Interactive, Magazine, Online Advertising, Vintage | Comments closed

Playboy.com MadMen Redesign

In a clever full-brand media buy, AMC’s Mad Men have taken over the Playboy.com homepage & archive sections in it’s entirety. I don’t know which side approached the other first for this promotion but it was a smart move on Playboy’s part. Not only does the brand have a high distinction with the era but caters to the stereotypical fan of the award-winning television series set in the early 1960′s New York. Some of the content promoted on the themed redesign include photos of the cast ‘frolicking’ with bunnies on the Playboy lawn in addition to articles revisiting actual Playboy content from the era. With the season premier just around the corner AMC seems to be pulling out all the stops in preparation. Other promotions include madmenyourself.com, a website allowing visitors the ability to create their own custom Mad Men avatars, a Bananna Republic casting call for user-submitted photos of your best Mad Men attire and also Mad Men themed events all around New York city.

If you’re in the least bit interested in catching the unique redesign of playboy.com, you might want to check it out soon as it’s only supposed to last for today only (Monday, Aug. 10th).

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